www.plantui.com
Tove Jansson (1914-2001) became one of the key artists in Finnish visual art during the postwar golden age of modernism. Tove Jansson wrote and illustrated nine novels, four picture books, and hundreds of comic strips about the Moomins. Jansson’s immense international success made her one of the best-known Finnish artist in the world.
Licensing program
The Moomin success having originated from Tove Jansson’s books and developed into virtually all forms and media, the Moomins have gained a prominent position among the “classics”. The Moomin books have been translated into more than 50 languages and the 1990s TV animation series (104 episodes of 30 minutes) has aired in over 124 countries. This, together with continuous exposure of the Moomins on TV and in exhibitions all around the world, forms the perfect base for a long-term licensing program. Since the fifties, many licensees throughout the world have been producing a variety of products with Moomin designs. This has been increasing steadily and as of now (2016) there are approx. 600 licensees worldwide, connected to our licensing program. This is annually generating a consumer value of EUR 600 million.
Tove Jansson in her studio in Helsinki 1954.
www.optodesign.se
www.robertscoffee.com
LIFESTYLE INTERIOR FAIR TOKYO
www.mollitoys.se www.putinki.fi
www.disasterdesigns.co.uk www.anglo.fi
www.leklint.com
www.feelishelsinki.com
www.elitesolution.se
www.leklint.com
www.arabia.fi www.fiskars.com
www.lindex.com
www.arabia.fi
CHARITY PROJECT During 2015-2016 Bulls Licensing and Moomin Characters have selected Håll Sverige Rent (Keep Sweden Tidy Foundation) as their charity partner. Tove Jansson loved the sea and caring for the environment was very important to her. The love for nature is a recurring theme in the Moomin books and Tove spent many summers on the island Klovharun in the Finnish archipelago. This is not the first time the Moomins and Håll Sverige Rent have worked together. During the seventies, Tove and her brother Lars Jansson created a few illustrations exclusively for the foundation and a campaign called “Save the Baltic Sea”. The same artwork has been a part of Moomin´s 70th anniversary 2015 for a campaign to teach children about the environment. This work will continue in 2016 and Moomin licensees are offered the opportunity to be part of this charity project and use the unique artwork on their products.
In February 2015 there was an opening at Junibacken in Stockholm for a major Moomin exhibition that will run until January 2017. Photo: Per Olov Jansson
Arabia
The 2016 exclusive design, launching February 2016.
For more information about the products and the producers:
www.moominproducts.com
www.koff.fi www.fazer.com
FAST MOVING CONSUMER GOODS
www.gunry.se
www.martinex.se
”THE MOOMINS WERE OUR TICKET TO INSTANT SUCCESS” Riia Sandström, Managing Director, Martinex www.showroomfinland.fi
www.berner.fi
FROM 1945 AND ONWARDS...
THE MOOMIN TIMELINE
1979
1957
Arabia Finland begins the production of Moomin porcelain in the late fifties. The first products are hand-painted by Tove Jansson.
Film Polski releases a Moomin-themed puppet animation in Poland.
2014
The 100th anniversary of the birth of Tove Jansson is celebrated all over the world.
www.moomin.com
1945
The first Moomin book, “The Moomins and the Great Flood” is published in Swedish.
2013
The launch of the official web shop,
moomin.com
2011
Launch of “the Moomin Shop” in London.
2014
1950
The first novel is translated into English. Tove Jansson wrote nine Moomin novels between 1945-1970.
1952
”Moomins on The Riviera”, a new, animated feature film is launched.
1990
The first licensed products are produced in early 1950s.
Release of Telecable´s animation of 104 episodes, sold to more than 100 countries. The series is still on air to this day.
2015
1954
Junibacken in Stockholm arranges a major Mumin exhibition.
The Moomin comic strip is commissioned for the London Evening News and runs daily for 20 years.
2016
Exhibition at Millesgården
1990
Re-launch of the Arabia Moomin mug. Almost 1 million Moomin mugs are sold every year since then.
2015
The 70th Anniversary of the Moomins.
1952
The Book about Moomin, Mymble and Little My”, Tove’s first picture book, is released in 1952. The book is translated, together with the two other titles, into more than 50 languages.
1993
The first theme park ”Moominworld” opens in Finland.
www.finlayson.fi
www.ivanahelsinki.com
160 LICENSEES IN JAPAN
www.muurla.com
Official Webshop:
www.moomin.com www.jalohelsinki.fi
FINLAND UNITED KINGDOM JAPAN HONG-KONG SOUTH KOREA
www.ekelundweavers.com
www.lovi.fi
TOVE JANSSON EXHIBITION at ATENEUM, HELSINKI The exhibition will move to Millesgården, Stockholm, in 2016.
THE FINNISH NATIONAL OPERA
www.plutoprodukter.se
www.lindex.com
www.google.com
www.artek.fi
www.kahru.com
www.optodesign.se
MOOMIN-THEMED AMUSEMENT PARK IN FINLAND. www.moominworld.fi
A NEW MOOMIN THEME PARK WILL OPEN IN JAPAN IN THE NEAREST FUTURE. More information will follow...
PRODUCING AN ANNUAL CONSUMER VALUE OF OVER 600 MILLION EURO
FOR INFORMATION ABOUT THE MOOMINS FOR PUBLISHING/LICENSING: Worldwide agent on behalf of Moomin Characters™ www.bullspress.com,
[email protected] Contacts: Merchandising Gustav Melin, Global Licensing Director
[email protected] Pia Lindén, Sales Executive
[email protected] Publishing Anna Lawrence, Head of Publishing
[email protected] For information about products and licensees: www.moominproductgallery.com
Sub-agents: Tuttle-Mori Agency Territory: Japan. Contact: Takumi Nakayama, email:
[email protected] Medialink Animation International Ltd. Territory: Hong Kong, China, Malaysia, Singapore, Thailand, Philippines, Taiwan and other Asia. Contact: Noletta Chiu, email:
[email protected] SMC Seoul Merchandising Co. Ltd. Territory: Korea. Contact: Jusung Lee, email:
[email protected] Caroline Mickler Limited Territory: United Kingdom and Ireland. Contact: Caroline Mickler, email:
[email protected] The Agency Territory: France and Benelux Contact: Alexia Delahaye, email:
[email protected] El Ocho Territory: Spain Contact: María Sanguino Robledo, email:
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www.facebook.com/moomin
The official home of the Moomins: www.moomin.com
© Moomin Characters™
