CLERICAL BBQ A NERD TEAM BASED IN ROME
! The Course for Human-Centered Design
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CHALLENGE How Might Parents in Low-Income Communities Ensure Children Thrive in Their First Five Years?
OUR CHALLENGE “How Might Parents in Low-Income Communities Ensure Children Thrive in Their First Five Years?”
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WHAT WE KNOW How Might Parents in Low-Income Communities Ensure Children Thrive in Their First Five Years?
ASSUMPTIONS • A serene family context will help children growth • Food habits are usually learned during your childhood • Children growing with pets develop friendliness towards life & others • Nursery school is not accessible for everyone • To thrive is not necessary to do activities that require money • Spending time with parents helps children development • Babies are much more stimulated if they live with brothers & sisters • Gaming and active playing is a strong stimulus to thrive • Public healthcare doesn’t provide a postnatal scheduled assistance • There’s a strong solidarity among low-income families
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ASPECTS TO LEARN MORE • What does low-income mean in numbers? What’s the poverty threshold? • Low-income people spend more or less time at home? • How does a low-income family manage laundry without a balcony? • How does a low-income family spend its free time? • Where do low-income families live? Are they distributed or localized in a specific area?
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RESEARCH PLAN How Might Parents in Low-Income Communities Ensure Children Thrive in Their First Five Years?
A pediatrician A street teacher 4 family members
1 local area 1 association 1 daycare center
A soccer school A music school
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WHAT WE LEARNED How Might Parents in Low-Income Communities Ensure Children Thrive in Their First Five Years?
INTERVIEW TRANSCRIPT (example) Donatella ha 42 anni, ha un bambino di 6 e una bambina di 1 anno e mezzo. Suo marito fa il giornalaio a Trastevere, non lontano da dove vivono, in un monolocale con entrata indipendente sulla strada. Prima che nascesse la seconda figlia, Donatella lavorava part-time da un amico parrucchiere in zona, ma poi ha lasciato durante la gravidanza e non ha più ripreso: c'era meno lavoro e lei con la bambina aveva troppo da fare. Which are your favorite stores to buy your son's meal? Vado al Todis, è abbastanza vicino e trovo tutto quello che ci serve. Per la carne ogni tanto vado ai banchi al mercato nella piazza vicino, perché lì costa meno che nel negozio (il macellaio). Anche il pesce lì si può comprare, qualche volta, ma non lo prendo quasi mai perché non lo mangiano. Al mercato per la frutta e la verdura ci vado poco, compro le mele, le pere, ma certe cose costano troppo. Could you tell me a day you spent with your son that you love to remember? Domenica siamo stati a portaportese, abbiamo cercato vestiti per Halloween per Marco, abbiamo trovato una mantella nera e lui era contento, abbiamo mangiato in una friggitoria siciliana e preso il gelato. Thinking about your child's health, how is your experience with the public healthcare so far? Noi andiamo dalla pediatra di base, è qui vicino e ci troviamo bene. Loro non hanno mai avuto cose gravi, solo raffreddore, tosso, etc., Marco ha avuto le malattie tipiche dei bambini, la rosolia, etc, siamo fortunati. Se ci succedesse qualcosa, però, non so come faremmo, ho un'amica con un figlio gravemente malato e dice che ci vogliono mesi per una visita in ospedale. Would you describe your son's typical day? Il grande va all'asilo qui dietro, esce alle quattro, poi sta a casa con me. Se devo fare dei giri, me lo porto, ma a volte sta anche con il padre, che spesso il pomeriggio è a casa. La piccola sta con me, non va al nido perché tanto io non lavoro, così risparmiamo. Mi piacerebbe portare di più Marco ai giochi, ma non ci riesco sempre perché ho la piccola, ogni tanto lo mando con un suo compagno di asilo, li porta la madre. Do you remember the last time your child got sick? Who took care of him/her? Sì, ha avuto febbre, tosse e raffreddore due settimane fa, l'ho curato io. What’s your child's favourite meal? Le patatine fritte, il gelato al limone.
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INSIGHT STATEMENTS How Might Parents in Low-Income Communities Ensure Children Thrive in Their First Five Years?
EDUCATION is a challenge faced by the community because… low-income families are encouraged to send their babies to nursery school (0-3).
gaming, playing, and recreational interaction are essential in the process of self teaching in the age 0-5.
child-development could be divided in sections or mile-stones to monitor their progresses.
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HEALTH-CARE is a challenge faced by the community because… lean rhythm sleep is a key factor during life of human beings.
food is an important aspect and should be followed closely during the growth of the kid.
world exploration and self-confidence are important steps in the final part of the first 5 years of children’s life.
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PARENTSHIP is a challenge faced by the community because… a mother without a job assumes that sending her baby to nursery school is a waste of money, because if she has time she’s the unreplaceable person in charge of this care. parents need to expose and engage their children to arts, nature & sport.
we can divide low-income parents in three different social groups: Immigrants, low alphabetized subjects and temporary employee.
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HOW MIGHT WE…
HMW 01 INSIGHT STATEMENT Gaming, playing, and recreational interaction are essential in the process of self teaching in the age 0-5
HOW MIGHT WE… ensure in a cost effective way those vital elements to a low-income family?
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HMW 02 INSIGHT STATEMENT Parents need to expose and engage their children to arts, nature & sport
HOW MIGHT WE… engage parents to expose their children to extra school activities without spending money?
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HMW 03 INSIGHT STATEMENT A mother without a job assumes that sending her baby to nursery school is a waste of money, because if she has time she’s the unreplaceable person in charge of this care.
HOW MIGHT WE… endorse the nursery school to unemployed mothers?
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K EUREKA The big idea
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thriving together !
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DESCRIBE THE IDEA We want to create a framework (brand, rules, adv, mobile/website, service) for schools, associations, libraries, hospitals, private people that want to open a “THRIVING TOGETHER” point. It could be an instant event or a recurrent one. You must accept the principles of the TT, specify the event activities (read aloud, toy sharing, simphonic ecc) linked to "animated objects" (books, toys, musical instruments ecc) which will be used to connect the participants and to work on a sense of community and game sharing among the kids and the parents involved. Facilitators (coming from different backgrounds and with the opportunity to gain points for school or university ranking) will moderate and welcome the families playing an important role within the TT point. The “Thrive Together” initiative will open a open platform where any organization can open a profile in order to communicate new events into a common calendar.
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How will this idea have impact on the challenge ? This idea helps parents in low-income communities providing a space for playinggaming-recreational interaction. Parents can find books, illustrated magazines, toys and instruments to play with their children and other parents which can be a source of useful informations. It’s an opportunity to be deeply connected in a local community, involving children to extra school activities without spending money and create community among parents who usually are not enabled to feel in a “comfort position”.
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USER JOURNEY MAP
PERSONA Name: Gennaro Genitore Age: 37 Profession: Temporary Occupied Key characteristics: Low income parent of Concettina and Marcellino. He doesn’t have the elements to involve their kids in expensive activities but he is stimulated in opening new opportunities to his family
Importare user journey
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STORYBOARD (user journey)
1. AWARENESS
2. ARRIVAL
3. WELCOME
Importare user journey
7. GREETINGS
5. SHARING
8. FOLLOW UP
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4. PARTICIPATION
AWARENESS Describe what is happening:
Gennaro looks to a poster about a free event for children, thriving together, at the entrance of his discount market. It seems an opportunity to involve his toddlers into a new activity. What is the most important question to answer? • How might we be relevant for Gennaro and be sure Importare user journey that he remembers the details (place, hour)?
Priority ranking: (1 max, 7 min): Carlo
4
Elisabetta
How might we test it?:
Fresh
3
Quang
4
Raffaele
7
• Preparing a poster and distributing it with a telephone number in front of a discount.
Ste tot 18
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ARRIVAL Describe what is happening:
Gennaro finds the place at the right hour. He’s in front of the building and a clear sign indicates the entry. He is amused by the colors of the signs and the welcome atmosphere of the surroundings What is the most important question to answer? • Was the Meeting Poster hanging in special places well Importare user journey written?
Priority ranking: (1 max, 7 min): Carlo
6
Elisabetta
• Is it easy to reach the place of the meeting? • Is there a pleasant atmosphere during the arrival?
Fresh
7
Quang
7
How might we test it?:
Raffaele
6
• Create a flyer with the “principles of TT” and submit it to interested participants
Ste tot 26
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WELCOME Describe what is happening:
Facilitators (adviced 2 persons) welcome families, they introduce the project, they accept the “animated object” they want to share and they make introductions with other parents. It is adviced some funny sticker to underline the name of the participants What is the most important question to answer?
Importare user journey • Facilitators need to be prepared to welcome the
Priority ranking: (1 max, 7 min): Carlo
3
Elisabetta Fresh
4
Quang
2
Raffaele
3
Ste tot 12
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families. Did they properly read the manual that Thriving Together wrote? Are well trained to host in a professional way this crowd? Will they lead the event in an enriching way? How might we test it?: • We need to have a talk with the facilitators. Let’s play a role game to test possible scenarios
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PARTICIPATION Describe what is happening:
After having reached a critical number of three families, parents and kids will begin some ice breakers games involving and introducing their kids and the toys they selected. It is adviced to give power to the children and only if they notice some shyness, facilitators and parents can take the word.
Importare usermost journey What is the important question to answer?
Priority ranking: (1 max, 7 min): Carlo
2
Elisabetta Fresh
1
Quang
3
Raffaele
2
Ste tot 8
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• How can all the toys be used and how they can be involved in the circle of games? How can they allow all the kids to respect participants and their toys without breaking them and encourage inclusiveness and genuine growth How might we test it?: • we could create a Toy Journal where we monitor the toys used the most
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SHARING Describe what is happening:
At the end of the playing session, facilitators will ask to parents and kids if they have the will to share their toys with the other participants. They will stress the value of sharing, they will explain the important aspect of exchange and the open feeling of giving away with pleasure.
Importare usermost journey What is the important question to answer?
Priority ranking: (1 max, 7 min): Carlo
1
Elisabetta
• Will be the young participants ready to this exchange moment?
Fresh
2
Quang
1
How might we test it?:
Raffaele
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• Pilot event with with a diary of all the exchanged toys during the different sessions of Thriving Together
Ste tot 5
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GREETINGS Describe what is happening:
The time flew away nicely and the parents begin to talk to their kids and convince to leave the TT space in order, stressing the importance to leave a clean environment as they found it before the event. Facilitators will gather telephone number and emails for an agile communication of the future TT events.
Importare usermost journey What is the important question to answer?
Priority ranking: (1 max, 7 min): 5
• How can we get feedback from participants?
Fresh
6
How might we test it?:
Quang
6
• Pilot event
Raffaele
4
Carlo Elisabetta
Ste tot 21
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FOLLOW UP Describe what is happening:
Gennaro is back at his own home right now. An SMS asks him to rate form 1 to 5 if he liked the event. After some day he’ll be notified about another TT event in his local area. What is the most important question to answer? • How can we keep alive the relation with and between Importare user journey participants?
Priority ranking: (1 max, 7 min): Carlo
4
Elisabetta
How might we test it?:
Fresh
5
Quang
5
Raffaele
5
• Next event participation rate
Ste tot 19
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PROTOTYPE PHASE getting our hands dirty
PRINCIPLES (ARRIVAL) 1. Thrive together is a space where you can grow sharing with others. 2. We gave birth to an idea: it’s not only a space, neither an event, it’s a concept. 3. Togheter means everybody. Noboby is excluded. 4. Babies & toddlers have a lead role. Parents are facilitators. 5. Don’t be scared to use your fantasy. 6. Every artifact has a story: come to share it with Us. 7. Giving away and taking in have the same weight.
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POSTER (AWARENESS)
TOGETHER CONDIVIDERE PER CRESCERE MEGLIO Se hai un bambino da 0 a 5 anni, vieni a trovarci per trascorrere un pomeriggio insieme ad altri bimbi allʼinsegna della fantasia e della condivisione. Porta un gioco e raccontaci la sua storia, vivrai una nuova avventura insieme ai tuoi figli.
Ti aspettiamo il 21 dicembre presso BBQ via del Clero, 15 - Pigneto, Roma
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PILOT (PARTICIPATION & SHARING)
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EVALUATION PHASE testing is improving
Importare foto whatsapp Fresh
ELEVATOR PITCH If your children are between 0 and 5 year old come joins us at Thrive Together, a space where giving away with altruism and taken in with awareness have the same weight. TT is about sharing: toys, books, musical instruments and stories. We will organize recreational meeting where you and your kids can share artifacts & stories together.
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STEFANO RAFFAELE ELISABETTA
QUANG
Our awesome team
LORENZO
CREDITS
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AND THAT’s
ALL FOLKS
