Welcome the #YAYWaleBappa with Sony YAY! ~ The channel drives home the nature-friendly concept by bringing #YAYWaleBappa to kids ~
Press Release: Mumbai, September 18, 2018: Ganesh Chaturthi is one of the most awaited festivals of the year! Apart from bringing friends and families together, the festival brings with it loads of music, dance, and fervour! With an elephant God who loves ‘modaks’ and a mouse as a ride and best friend, it’s no surprise why kids are fascinated with this deity. This year, to encourage a positive difference in the festivities, Sony YAY! celebrated Ganesh Chaturthi in an eco-friendly way and brought alive the different avatars of #YAYWaleBappa with clay! Kids from Kandivali’s RNA Royal Park in Mumbai, along with their friends got together with the channel’s YAYtoons Honey and Bunny, to drive home the concept of eco-friendly celebrations encouraging kids to create their special versions of the deity. Honey’s encouragement inspired all 100 kids give it their best shot, while Bunny’s mischief kept the fun alive to its fullest! With lentils, leaves, feathers and flowers - handing out nature friendly embellishments, the YAYtoons made sure every child decorated their idols with a dash of zing and originality. But the excitement didn’t end just here. While every kid was excited to click a picture with their toon best friends and their #YAYWaleBappa, each of them were gifted a Tulsi plant driving an even bigger message. Inspiring kids to refrain from beach immersions, they were shown how to immerse their idols at home and use the same clay to grow their plants thereby giving them a souvenir for a lifetime, something which they can nurture and call their own – reminding them of this happy experience. These celebrations will culminate with a special group immersion of the idols with all the kids. Bringing #YAYWaleBappa to wherever kids are, the channel has also begun a contest calling in for entries from children across the country to send in pictures of their handmade eco-friendly Ganeshas. To encourage them to be environmentally conscious, the channel will showcase all these pictures on their social media platforms. Festivals are an integral part of India’s culture and keeping in mind the special place they hold in our hearts, the channel endeavours to bring in a touch of YAY!ness to these festivals with healthy, futureforward ideas that can positively impact kids. This special Ganesh Chaturthi celebration is a step forward in this direction. Comments: Leena Lele Dutta, Business Head, SPN Kids Genre: “With our philosophy of celebrating unlimited fun, we, at Sony YAY! have always aimed to create memorable experiences for kids and curate experiences that are engaging and enjoyable. Ganesh Chaturthi is a festival that everyone enjoys - lights, music, dance, family, and friends - the festival has it all! But changing times demand that we change the way we celebrate festivals. Children are the future of our society and what better way to bringing alive the dream of a clean society than through these agents of change.”
About Sony YAY! Sony YAY! is the first kids offering from Sony Pictures Networks, India. Its vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids' entertainment. The channel’s content is unique, fresh, and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Guru Aur Bhole - a musical comedy, Sab Jholmaal Hai - a comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his super gadget car who are out to save Sun City. Available in Hindi, Tamil, Telugu, Bengali and Malayalam. Sony YAY! is the first kids’ channel to be available in 5 languages. This year, the channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are
About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. SPN comprises 32 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; Sony मराठ%, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition. Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited. Media Contacts: Asmeeta Gidwani:
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