18 -Volume 1-
1
Using ‘Free’ in Your Subject Line Will Generate a 2X Open Rate Increase vs ‘Complimentary’
4
Removing The Navigation Bar From Your Landing Page Can Result in 52% Higher Conversion Rates Home | About |
2
When Sending Email Campaigns Always Seed Yourself at the ‘Start’ & ‘End’ of Each File Sent
5
Landing Page Forms That Take Longer Than 45 Seconds to Fill Out Have a 42% Lower Completion Rate
Re-Activation Emails Saying “We Miss You” Generate an Average ‘Open Rate’ of 54%
3
In Q4 2016, Triggered Emails (sent as a result of an action) Had an Average Open Rate of 54%
6
Service | News | Contact
45+ sec Thank you for signing up!
Below is your 20% OFF coupon.
Thank You for Signing Up! We’ve added you to our email list. Check your inbox as you should receive your 20% OFF online coupon within 24 hours.
42%
Lower Completion Rate
7
Q4 2016 BtoB Top Email Offers: Product Discount/Trial, Industry Report, Whitepaper, and Web-based Event
‘Invitation’ Emails Are Surging in Performance - Lifting Open Rates by 25% for BtoC, 19% for BtoB
8
The Lifetime Value of New Customers Who Respond to an Email Offer AFTER the Primary Offer Date Expires is 225% Higher Than Those Who Respond During the Regular Offer Period
9
You’re Invited!
2016 Q4 TOP EMAIL OFFERS
Product Discount / Trial Industry Report
LIMITED TIME
OFFER!
!
LY THIS WEEK ON
Whitepaper
ER!
GET THIS OFF
Web-based Event
THIS OFFER WE’RE SORRY. EXPIRED. Y AD RE AL S HA
10
Test BtoC Offers: Flash Sale Email Offers for BtoB Generate 18% Higher Open Rates than Standard Offers
HURRY NOW AND GET 35% OFF.
1-DAY ONLY!
11
19% increase
13
Thank you! Your registration has been received.
Save BIG on these additional offers!
when “offer” is placed in to p pre-header line
14
Email / CRM Retargeting, When Combined with Other Email Programs Increases Response Rates by 120%
Additional “Offers” on a Post Registration Page on Average Receive a 13% Click-Through Rates
12
open rate
TIME IS RUNNING OUT!
With Subject Line Personalization, Having the First Letter Capitalized Will Generate the Best Possible Open Rate
Using Your Top Line Pre-Header For “Offer” Related Information Generates a 19% Higher Open Rate
OFFER 1
15
OFFER 2
OFFER 3
13%
CLICK THROUGH RATE
‘First Communication’ Emails Received More than ‘3 Hours’ After Initial Sign-Up Lead to a 17% Lower Lifetime Value of Customers up! ning g i s for k you Than
FROM: sender@c oupons.com SUBJECT: JOHN , check out this offer! oupons.com @c er nd se : e. OM FR r insid , a special offe SUBJECT: John
B IG W INTER
SAVINGS
IG B WINTER
SAVINGS
16
Including JUST FOR... In Your Subject Line Equals a 17% Increase in Open Rates
17
Brands Using Emojis in Their Subject Lines Have Increased Open Rates - 31% for BtoC, 34% for BtoB
18
Emails That Use a ‘Question’ in Their Subject Lines Have an 11% Higher Overall Open Rate
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