51 turn the page | february 2015
turn the page
“A strong body makes the mind strong”
Thomas Jefferson
FEATURE Designing Heineken HOW IT’S MADE Ready For Take Off: Drones 51 | February 2015
ISSUE 51 Frank van Doesum Editor in Chief
Nadiye Çakir Acquisition
Charlotte Fontijne Secretary
Florian Vandepoel External Affairs
Eva Oosterlaken Publicity
Sophie Holierhoek Qualitate Qua
Lianne Siemensma Chairwoman
Tom Gudde Layout
Martha Kuijpers Treasurer
photos by Bart Stegewerns
editorial After a smashing conclusion of the previous jubilee edition and exhibition, it is now our task as a new committee to take on the baton and surpass the previous year. With some small changes in layout, starting with our new section ‘Upcoming’, we hope to inspire you with all aspects of design that are trending right now, submerging you in all facets of Industrial Design. Now the holidays are behind us and the busy life has started once more, it’s time to leave our bad habits behind and start being active again! Therefore, in this edition of the Turn The Page, we focus on active design that promotes physical activity and a healthier lifestyle (page 7). We also proudly introduce to you our first test case ‘Get up, Stand up’, in which one of our editors bravely sacrifices himself to examine whether standing during the day could be an option for moving more at work (page 36). Do you want to live more sustainably this year and learn more about new technologies? Then don’t forget to check out the biomimicry 3D-printed chair Lillian van Daal designed: a chair that is completely made out of plant cells (page 20). Also learn about drones in our new How It’s Made (page 22), where Alec Momont tells you more about how drones can change the future. Already feeling excited to get started? In front of you lies yet another Turn The Page that covers all aspects of design. Get inspired and enjoy! Lianne Siemensma Chairwoman
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colophon Official body of Study association i.d Volume 16 / Issue 51 February 2015 Turn The Page is issued 4 times a year.
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Quantes - Rijswijk
ttp thanks
Alec Momont Bart Janse Bob Verheij Jasmina Grase Nils Chudy Nina van Leeuwaarden
The Communication department of the IDE faculty and the Alumni Association have contributed to this Turn The Page.
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CONTENT
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7
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index Editorial Upcoming Coverstory Design Everywhere Study association i.d Feature How It’s Made Interview One To Watch Student Feature New Tech Exhibition Contest Do It Yourself Test Case Feature Alumni Feature Alumni Inspiration Feature Sponsors What The Feature?! Gadgets
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02 04 07 12 14 20 22 24 26 28 30 33 34 36 38 40 42 44 45 46 48 49 50
Active Design Biomimicry Chair Drones Alec Momont Chudy and Grase Blue Dot Big Data Dopper Winners Design Lamp Get up, Stand up Stolen Design Mischa Meekes Hospital Environments Keep Fueled Fluorescence Designing Heineken TOPdesk Fish on Wheels
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INTERVIEW
A DrONE for good Drones are often considered to be bad and sneaky things, connected to military actions and intelligence. Alec Momont graduated on the design of a ‘drone for good’: a flying ambulance with an integrated defibrillator. A network of high-speed flying ambulance vehicles could significantly increase the chance of survival following a cardiac arrest. text by Michel Heesen | layout by Nadiye Çakir | Photo by Hans Stakelbeek
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INTERVIEW “Drones have big advantages compared to regular transportation vehicles: they are agile, accurate, scalable, autonomous and also competitive in costs: about twenty cents per kilometer.” “I want to change the perception on drones”, says Alec Momont. “They can be very useful vehicles in emergency response, for example in disaster areas, where public roads are blocked or flooded. As part of his design research, Momont interviewed industry leaders, for example Andreas Raptopoulos, founder and CEO of Matternet. “His company is developing flying vehicles for transportation, for the so called last mile delivery. Drones have big advantages compared to regular transportation vehicles: they are agile, accurate, scalable, autonomous and also competitive in costs: about twenty cents per kilometer. The same goes for ambulances: the use of regular vehicles is limited to roads.”
Cardiac arrest “If an ambulance can get to an emergency scene faster, it would save many lives”, according to Momont. “Some 800,000 people suffer a cardiac arrest in the EU every year. Only 8% survive. The main factor in this is time: the emergency services in the Netherlands have a response time of approximately ten minutes, while brain death and fatalities often occur within four to six minutes. The ambulance drone can reach a patient within one minute. This increases the chance of survival following a cardiac arrest from 8% to 80%.”
Was it hard to reach these captains of new industries? “I used social media to get in contact with them, mainly Twitter and LinkedIn. What helped in getting response was to trigger them by not only asking, but also offering information. Many people have a short attention span, which means that a good idea needs a good pitch.” Part of his latest pitch is a YouTube film showing the benefits of the ambulance drone. “Today, the film has over fifteen million hits. I believe that the reason for this to go viral is that the design has intrinsic value: it is immediately clear what benefits this design has for humanity.”
The live-stream video and audio connection built into the drone allows the emergency operators to see what is going on and provide instructions to the person applying the defibrillator, who in turn can ask for questions. “Currently, only one in five untrained people are able to successfully apply a defibrillator. This rate can be increased to 90% if people are provided with instructions at the scene. The presence of the emergency operator via a loudspeaker will also help reduce panic.”
Prototype
Investors
At his desk, Momont shows a prototype. “At first, I thought of a number of ways to get the defibrillator to the emergency scene: a rope winch, a parachute. However, a defibrillator can now be designed small enough to be transported within the drone.” The drone is also equipped with navigating devices, a live-stream video and audio connection, enabling the drone to provide direct feedback to the emergency services and to instruct a person on site how to treat the patient. The drone finds the patient’s location via the caller’s mobile phone signal and reaches the scene using GPS. A tricky part of his research was testing the drone. “Every crash of the prototype would set me back about two weeks. Fortunately, that happened only once. The prototype is based on three propelling units, each with two propellers. The prototype can fly at around 100 km/h. Speed is an essential part of the concept: increasing the speed to 250 km/h would increase the catchment reach of the drone and therefore bring down the costs significantly. If I can double the speed, the number of drones needed for the Netherlands could drop from 3000 to 800. In comparison, if defibrillators would only be located at the entrance of public buildings and offices, we would need around 150,000 devices.”
Momont developed the ambulance drone in collaboration with the Belgian innovation platform Living Tomorrow, which helped funding the project. The next steps towards the development and implementation of the prototype are presently being considered together with Ghent University Hospital and Ghent University, both partners in Living Tomorrow. Momont is also working together with the Amsterdam Ambulance Service. “There are still a number of obstacles in the way of the development of the ambulance drone,” says Momont. “First of all, an autonomously flying drone is not permitted by law in the Netherlands. Secondly, medical equipment needs certification. And finally, there are liability issues to be explored: what if the drone hits a tree and doesn’t make it to the emergency scene? Who’s to blame? I am currently working on a feasibility study, exploring these issues. A first step towards tackling legal issues was a pitch in Brussels. “I was invited to present the ambulance drone in the European Parliament. The questions asked already gave some idea of the issues at stake. Politicians asked if the response time could be guaranteed, for example.” Some investors have already registered their interest, but Momont wants to bring the project a step further before considering coinvestments. “So far, I have worked 22 weeks on the project. I want to know how viable this whole thing is before spending my whole professional life on it. I am convinced that I want to be an entrepreneur, but I need to know if this is the right project for that.“www.alecmomont.com
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EXHIBITION CONTEST RESULTS
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ALUMNI
MISCHA MEEKES:
A CAREER IN INFORMATION TECHNOLOGY
Graduated as a MSc in Strategic Product Design and bursting with ambition I was hoping to work for a company operating in a continuously developing industry. A company with extensive technology and industry expertise, so that I could advise and support clients. I found that IT is a challenging environment where a lot of innovations find their origin, think about ‘the internet of things’, big data, data analytics, and wearables. text by Mischa Meekes | layout by Frank van Doesum
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february 2015 | turn the page
ALUMNI
‘I see that being educated as a designer in Delft provides you with a structured way of thinking and working.’
My experience at Cognizant
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Designers as Consultants
t the beginning of 2014 I started working for Cognizant, a leading provider of information technology and business consulting services. In the first month of being a Business Analyst, within the business consulting department of the Benelux, I followed an intense training program in the US covering software development techniques as well as soft skill trainings. Today, eleven months later, I have already worked on assignments in the banking, consumer goods, media and pharmacy industry.
Being a consultant you help your clients to tackle their challenges and mitigate risks. You are viewed as the expert who can take a look at the client’s current situation from an objective point of view, in a broad as well as detailed perspective. I see that being educated as a designer in Delft provides you with a structured way of thinking and working. Designers know that it is important to first look at the real problem that is behind the solution the client thinks he or she needs.
In the last few months I have been working on a change management project at the marketing automation department of a large client in the consumer goods industry. Besides, I am also coordinating a global awareness campaign on Code Halos with an international team. A Code Halo, a concept by Cognizant, is the digital information that surrounds people, organizations, processes, and products that can create new insights and value. Thus, next to learning on the job, this project allows me to broaden my IT knowledge and spread my connections within the company.
I believe that the IT industry will have great potential for the coming decades. Due to the fast pace of innovation in both soft and hardware products, companies need to keep IT applications up to date. As IT is often not the core business for most companies, they need implementation partners, such as Cognizant, to support the implementation of technical as well as operational changes. There are a lot of opportunities for people who studied IDE in the IT consulting industry, so go for IT consultancy! 3
Designers in IT I believe that within IT there are a lot of different opportunities for designers. It should not come as a surprise that a designer can look at usability, programming or the (front end) design of an application. However, designers can also be of great value when defining and implementing new processes and software solutions. For example when advising companies that undergo a ‘digital transformation’ through disruptive technologies such as social, mobile, analytics and cloud (SMAC).
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ALUMNI
keepfueled “
As an IDE graduate, you are of great value in all product business Eline Vrijland-van Beest areas.
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We are always looking for alumni to share their stories, to host drinks or to fuel all IDEers in Delft in any possible way!
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At Industrial Design Engineering we like to stay in contact with our alumni. We think that by sharing knowledge between alumni, IDE students and employees, the best results for everyone will be achieved. We can build on each other’s experience, get in contact with the right people, or just get inspired by many exciting stories of fellow alumni. Moreover, the entire field of IDE evolves through such contact. To make all of this possible, we need to find the right opportunities that fuel our alumni. text by Steven Burger | layout by Sophie Holierhoek With this clear goal in mind the IO Alumni association was refounded in 2006. Since then, we organised activities and started services that are easily approachable for alumni. For example, we collaborate with Study association i.d on the Turn The Page magazine. Together we are able to deliver an interesting magazine for all our alumni and students of IDE. Besides this, the study association offers cooperation opportunities that might be interesting for alumni and their companies such as the IDE Business Fair and Cases on Tour. Furthermore alumni drinks are organised several times a year, by an alumnus who is hosting this event at his or her organisation or company, during which presentations of new developments and insights related to IDE are given. Of course, this is a great opportunity to network with fellow alumni. The best way to stay updated on the dates of these drinks and other events, is to become a member of our IO Alumni LinkedIn group. At the same time this is a platform where every IDE alumnus is allowed to post. In this way an active community of over 2,200 people is already established. Go to our new website ioalumni. nl to get in contact with us or to find more interesting stories via articles and Alumni TV movies.-
february 2015 | turn the page
51 turn the page | february 2015
turn the page
“A strong body makes the mind strong”
Thomas Jefferson
FEATURE Designing Heineken HOW IT’S MADE Ready For Take Off: Drones 51 | February 2015
