SonyLIV Goes Regional with Full Tight

SonyLIV Goes Regional with Full Tight Launches its second Marathi Web-Series Press Release Mumbai, July 18, 2018: With 180.3 million* active online video viewers and almost 4 million* registered subscribers, the OTT companies today are making huge investments in language content to spur growth from regional markets. According to a KPMG and Google report in 2017, Indian language users adapt to digital entertainment at a much quicker pace and the rate is deemed to rise in future. Catering to this discerning viewer, SonyLIV aces up its regional content offering with the launch of Marathi web-series ‘Full Tight’ today. A 7-episode series, Full Tight is a heartfelt yet realistic take on the youth directed by Shriprasad Pawar and produced by Vijay Barse. The web-series stars popular faces like Yatin Karyekar and Sneha Raikar along with Akshay Kelkar, Sayli Salunkhe, Vanashree Joshi and Sumukhi Pendse. Full Tight touches upon the concepts of friendship, romance and parenthood with a comical undertone. The story revolves around Adi (Akshay Kelkar) and his weird encounters with his parents (Yatin Karyekar and Sneha Raikar) in what looks like a perfect family setting. All goes well until one evening the father and the son bond over alcohol and all hell breaks loose. Twists, turns and ironies of life weave together in this well-crafted script. Full Tight is the second Marathi offering by SonyLIV after the massive success of ‘YOLO- You Only Live Once’. Starting July 18, it premieres every Wednesday and will also be available with English subtitles on the platform. Media Partner – Lokmat.com, India’s No.1 Marathi News & Infotainment Portal. Promo Link: https://www.sonyliv.com/details/promos/5808388660001/Full-Tight---NewMarathi-Web-Series---Starts-from-18th-July---Promo Comments: Uday Sodhi, Business Head- Digital, Sony Pictures Networks India: “Regional content is at the forefront of the digital ecosystem today. With 75% of language users expected to emerge in the OTT category by 2021, the focus has moved beyond Hindi to other native languages. Full Tight, aims to cater to the ever-increasing Marathi-speaking audience that prefer alternate content. Through this, SonyLIV reinstates its promise and commitment to delivering stories that appeal across genres and languages.” *Data Source- KPMG and Google Report – 2017, Frost & Sullivan’s report titled ‘Over-the-top (OTT) Video Services Market, India, 2017–2022’.

About SonyLIV SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews. With over 63 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO - You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children.

The digital platform is a home to over 4000 hours of food content making it the one stop destination for food lovers. Streaming the biggest football tournament of 2017 – U-17 FIFA World Cup India 2017 and making SonyLIV the most preferred online destination for football fans. About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition. Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited. For further information, please contact: Sneha Iyer: +91 9833933390 |[email protected] Aarti Advani: +91 9870081525 | [email protected]