SonyLIV announces strategic partnerships for the FIFA World Cup ~ SonyLIV collaborates with multiple brands across categories to make subscriptions attractive ~ Press Release: Mumbai, June 28, 2018: SonyLIV, the premium OTT platform in India and the official mobile and internet broadcaster for the 2018 FIFA World Cup Russia, has announced exciting tie-ups and collaborations with multiple brands, that will offer its viewers attractive discounts and cashbacks on their subscription packages. HDFC and PayZapp users stand to receive a 15% discount on subscriptions, while State Bank of India users can get a 20% discount. An exciting offer with IXIGO gets users discounts on every subscription and one lucky winner will get a chance to fly to Russia. Axis Bank credit and debit cardholders will get 100% cashback on every subscription of SonyLIV’s Super Sports pack which is priced at Rs 199/- for 6 months. With Idea’s Nirvana Plan, post-paid users who buy a subscription during the ongoing FIFA World Cup 2018 will also get a cashback. With these strategic partnerships, SonyLIV aims to enhance user experience for football lovers in the country, while giving them easy access to the biggest sporting event in the World and help bring them closer to the sport. The SonyLIV app and website broke all records in viewership across football properties in India with over 6 million viewers in the first 48 hours of the World Cup. The top cities driving traffic for SonyLIV are Kolkata, Kochi, Bengaluru, Chennai, New Delhi and Mumbai. With a host of innovations like Match Centre, Facebook Chabot, a fan-zone and many more features, SonyLIV is providing an interactive viewing experience. So, this 2018 FIFA World Cup Russia, enjoy the best players and teams in the world battle it out for football glory only on SonyLIV. Comments: Abhishek Joshi – Head Marketing, Subscription and Content Licensing of Digital Business at Sony Pictures Network India (SPNI) “We aim to bring to our viewers the best experience while watching their favourite sport. Our objective of partnering with brands across various categories, is to give our viewers the best deals and gives us an opportunity to showcase our content. We are delighted that brands see value in partnering with us on such big events. These partnerships will ensure a unified customer experience on our platform.”
About SonyLIV: SonyLIV is the first premium Video on demand (VOD) service by Sony Pictures Networks’ (SPN) providing multi-screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels of Sony Pictures Networks’ Pvt. Ltd. It also provides a rich array of movies, strong line-up of events across all sports, shows, music, product reviews.
With over 63 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium content. As a true pioneer in its space, SonyLIV launched India’s first-ever original show exclusively for the online platform earlier this year. With #LoveBytes, it became the country’s first digital video-on- demand (VOD) platform to introduce an innovation of this nature. SonyLIV also launched YOLO - You Only Live Once, the first-ever regional language web-series on an OTT platform in India and LIV FIT the first-ever health and wellness segment on an OTT platform in the country. In October 2016, SonyLIV also introduced LIV Kids as its premium content especially designed for children. The digital platform is a home to over 4000 hours of food content making it the one stop destination for food lovers. Streaming the biggest football tournament of 2017 – U-17 FIFA World Cup India 2017 and making SonyLIV the most preferred online destination for football fans. About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition. Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited. For further information, please contact: Sneha Iyer: +91 9833933390 |
[email protected] Mishfa Kazi: +91 9819560580 |
[email protected]
