Sony Pictures Networks India unveils #KoiKasarNahi campaign for the 18th Asian Games Press Release: Mumbai, August 17, 2018: With the 18th edition of the Asian Games around the corner, Sony Pictures Networks India (SPN) today announced their marketing and digital initiatives for the Pan-Asian multi-sport event. The 2018 Asian Games will be held in the Indonesian cities of Jakarta and Palembang from 18 th August to 2nd September 2018. With India being one of the first five founding members of the Asian Games, expectations from our contingent are always high. Be it the Olympics, Commonwealth Games or Asian Games, Indian athletes have never left any stone unturned in their quest to win medals and proudly represent the country. With this backdrop, SPN launches strive to put their best foot forward to help their country gain recognition at a global level. This campaign uses the collective voice of sports fans across the country to boost the morale of Indian -sport event. As https://sonypicturessportsnetwork.com/koikasarnahi/. Inspired by the Asian Games torch that burns in the cauldron for the duration of the Games, the virtual Fan Flame will burn brighter with every message of support that goes out to the athletes. To show your support and add to the fan flame, all fans have to do is use the hashtag #KoiKasarNahi on social media platforms like Facebook, Twitter and Instagram and post their inspirational and supportive messages to the athletes. Each post will appear on the digital fan flame and will be sent to our athletes. Bollywood superstars Salman Khan, Varun Dhawan and Asian Games participants from India like Anjum Modgil, Satish Kumar, Rakesh Patra and Dipa Karmakar have joined in appealing to fans to support our athletes in the #KoiKasarNahi campaign. In a series of videos, they urge fans to come together and support the Indian contingent to leave no stone unturned in their quest for glory. 2018 Asian Games will be telecast with Hindi commentary on SONY TEN 3 channels and with English commentary on SONY TEN 2 and SONY ESPN channels from 18th August 2018. In addition to the 300+ hours of live telecast, SPN will also air more than 30 hours of highlights and repeats for viewers to catch up with all the sports action in Jakarta. Viewers can also see in-depth coverage of the games with a live studio show, both in Hindi and English. It will feature expert panellists like wrestler Jagdish Kaliraman, hockey champions Sandeep Singh, Viren Rasquinha, and Jagbir Singh, tennis players Somdev Devvarman and Gaurav Natekar, badminton player Aparna Popat, and expert columnists Ayaz Memon and Boria Majumdar.
Comments: Mr. Rajesh Kaul, Chief Revenue Officer Distribution and Head Sports, Sony Pictures Networks India: s India we have always promoted a multi-sport culture and it doesn't th get bigger than the 18 Asian Games. As our athletes compete across 36 sports and against sportspeople from 45 countries, we will bring fans and viewers the ultimate experience to enjoy the Asian Games. As patriotic
Watch the Opening Ceremony on August 18, 2018 at 4:30PM on SONY TEN 2 and SONY ESPN channels. Watch the first day of the sporting action of 18th Asian Games on August 19, 2018 from 7:00AM on SONY TEN 2, SONY ESPN, and SONY TEN 3 channels. About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. SPN comprises 32 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of H channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including ple P Partners, listed -Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition. Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited.
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