effeCtiVe feBRuaRy 1, 2013
adVeRtisiNG Rates aNd iNfORMatiON disPlay • iNseRts • Classified • iNteRNet Get 90% penetration in the Brookings-Harbor market! At 14,000 people, Brookings and Harbor make up the largest community in Curry County, Oregon. Located at the southwestern corner of the state, our community attracts active residents who love the beautiful surroundings of America’s Wild Rivers Coast. The Curry Coastal Pilot serves the Brookings community like no other advertising method. for the 5,950 occupied housing units in our zip code, The Pilot sells 5,445 copies locally per issue – an amazing 90% market penetration. Our website attracts more than 1,600 visitor sessions a day, and more than 21,000 unique visitors every month. teamed with our sister publication in Crescent City, Calif., these newspapers are the best way to reach this combined market on the wild Rivers Coast. The Pilot offers access to a unique market: • 81% of residents are age 18 and above; • 39% are age 55 and above; • 49% have attended college • 71% of dwelling units are owner-occupied • 50% of household incomes are over $50,000 Call us today for a full market profile!
Oregon Curry County, OR
Port Orford Port Orford – 97465 - 97465
Del Norte County, CA
Curry County
California
Gold Beach Gold Beach – 97444 - 97444
Highway 101
Brookings - 97415 Harbor Brookings-–97415 97415
PACIFIC OCEAN
OREGON CALIFORNIA Smith River – 95567
Highway 199
Gasquet – 95543
Fort Dick – 95538
Crescent City - 95531 Crescent City – 95531 DelNorte County
Klamath – 95548
507 Chetco Avenue • Post Office Box 700 Brookings, Oregon 97415 Phone: 541-469-3123 • Fax 541-469-4679 E-mail:
[email protected] • www.CurryPilot.com A publication of
1. PeRsONNel Publisher Advertising Director Business Office Manager
5. disPlay adVeRtisiNG Rates
Charles R. Kocher Cindy Vosburg Aura Wright
a. Open Rate (local): $12.50 per col. inch, Open pick up rate: $8.75 per inch.
507 Chetco Ave., P.O. Box 700, Brookings, Ore., 97415 Phone: 541-469-3123 Fax: 541-469-4679 E-mail:
[email protected] URL: www.CurryPilot.com 2. RePReseNtatiVes Oregon Newspaper Advertising Corp. 7150 S.W. Hampton, Suite 111, Portland, Ore., 97223 Phone: 503-624-6397 ● Fax: 503-639-9009 Email:
[email protected] URL: www.orenews.com 3. teRMs Of PayMeNt Advertising must be prepaid until credit is approved. All political advertising, ads of political controversy, going-out-ofbusiness ads, ads in certain classified categories, and ads placed from temporary addresses must be prepaid. VISA, MasterCard, Discover and debit cards are accepted. Customers with approved credit are billed monthly. A 1.5% monthly fee is applied to bills not paid in 30 days. 4. POliCies A. All advertising must be in good taste. Advertising considered offensive or detrimental to the public or the newspaper will be refused for publication. The Publisher reserves the right to edit, reject or cancel advertisements. B. Ads less than one full page must be bordered. Ads resembling news copy must be labeled “Paid Advertisement.” C. The Publisher will exercise due diligence to prevent mistakes, and shall not assume any financial responsibility for errors, but if at fault, will republish that portion of an advertisement in which the error occurred upon request and at no charge, as soon as possible. D. Advertising space may not be sublet to others. Group advertising must have prior approval by the Publisher. E. The Publisher reserves the right to revise advertising rates upon 30 days notice, and the right to set additional rates for special promotions or publications. F. The Advertiser assumes full liability for advertising, and agrees to indemnify and hold harmless the Publisher from all claims, suits, and costs arising by reason of any advertisement. Advertising must meet all applicable laws. Please ask for our guidelines about political advertising. G. Guaranteed position requires a 25% surcharge on charges and must be for 30 column inches or more. Failure to meet unpaid requests will not be cause for refund or republication. H. All advertising copy, photos and illustrations prepared by The Pilot are the property of The Pilot and may not be reproduced for other use without prior approval in writing. I. Display ad billing will be based on column inches, in half inch increments, unless other specifications are made in advance. Rates are based on normal composition. Special requests, preparing ads for other publications, or requesting more than two proofs may result in additional charges at $50 per hour.
6. Preprinted insert Rates
Reach all of The Pilot’s circulation, or target special areas with zoned insertion. Minimum order: 3,000 copies. These rates are per thousand inserts. Sign a contract, and The Pilot’s Dollar Volume Discounts apply. Please call us at 541-469-3123 for the current amounts needed to match your advertising goals. Pages (tab or standard) 4T/2S 8T/4S 12T/6S 16T/8S OPeN Rates: $48.00 $52.00 $57.00 $61.00 annual dollar Volume discounts Level / discount 4T/2S 8T/4S $ 1,500 $34.00 $44.00 $ 3,000 $32.00 $42.00 $ 6,000 $31.00 $41.00 $ 9,000 $30.00 $39.00 $12,000 $29.00 $38.00 $20,000 $28.00 $37.00 $27.00 $35.00 $30,000 $50,000 $26.00 $34.00
12T/6S $48.00 $45.00 $44.00 $42.00 $41.00 $40.00 $38.00 $37.00
16T/8S $51.00 $48.00 $47.00 $45.00 $44.00 $43.00 $41.00 $39.00
single sheet Rate (8.5x11 inches): $47 per thousand or $42 per thousand for contract advertisers. Add $10 per thousand for zoning. Minimum 3,000 copies. Use 60 lb. or heavier stock. Maximum size for inserts 10.75” by 11.25”. Contract Credit: Preprinted Insert fees earn the same dollar credit toward display or classified display contract agreements. deadlines for placing insert orders are 10 business days prior. shipping of inserts: The shipping address is: Smith River Plant 205 Timbers Blvd. Smith River, CA 95567 Phone: 707-487-7100 FAX 707-487-7370 Inserts should be palletized or in boxes. Due in Smith River by 5 p.m. Friday for insertion on the following Wednesday, and by 5 p.m. Wednesday for insertion on the following Saturday. Receiving hours are 1 p.m. to 5 p.m. weekdays. Closed Thursday. A forklift is available. For special appointments, call 707-487-7100.
7. COlOR Rates (For standard colors only) Open
Commissionable
B. Commissionable Rate (National): $15.65 per column inch, pick up rate $11.00 per inch. Commissionable color: $185 for one color; $420 for full-color. Repeat in Curry Coastal Pilot or pick-up into the Del Norte Triplicate. C. annual dollar Volume Contracts Budget your advertising for a year and earn substantial discounts. All the Pilot and the Triplicate charges for display, classified display, color and preprinted insertions apply to your annual dollar volume. Discounted rates are based on total advertising charges billed over 12 consecutive months with a signed contract. If Advertiser does not meet the contract requirements, the Advertiser will be re-billed at the appropriate rate. If Advertiser exceeds contract, advertiser is eligible for a rebate equal to the discount of the next contract level. Annual Earned Dollars rate/inch Discount on Color rates $ 1,500 $10.50 10% $ 3,000 $ 9.90 15% $ 6,000 $ 9.40 20% $ 9,000 $ 9.10 22% $12,000 $ 8.90 24% $20,000 $ 8.45 28% $30,000 $ 8.25 30% $ 7.85 33% $50,000 d. Contract pick up rate: $7.75 per inch Repetition sells and saves! Repeat the same ad with no changes within 30 days at a savings of more than 35%. e. Contract del Norte County pick up rate: $7.75 per inch Reach Curry AND Del Norte counties at a discount. The Pilot can republish your ad in The Triplicate, the newspaper in Crescent City, Calif. The ads must publish in both papers within a week to qualify for this special rate. f. Pinch-an-inch monthly rate: $7.25 per inch Must run 8 consecutive issues, no changes. G. New faces & Places: $175.00 If you have a new business, new location, new employee or a new product, this is the perfect way to advertise at a very affordable price! Place your New faces & Places ad twice in The Pilot and once in the Del Norte Triplicate for just $175. The special frame is 2 columns by 5 inches and all three insertions must run within one week. H. Merchants’ Group Rate: $9.75 per col. inch For qualified merchant associations. i. Non-Profit Rate: $9.25 per col. inch Organizations must maintain a non-profit tax status. J. Personal ads: $9.25 per col. inch For birthdays, anniversaries, obituaries, memorial ads or other announcements not promoting goods or services. K. Oregon 2x2 Network - ask us for details Your 2-column by 2-inch ad goes in 49 Oregon newspapers (687,000 circ.) during the same week for just $650.
be faxed, e-mailed or delivered. C. tearsheets: Tearsheets are available upon request. The number provided free of charge will be determined by the size of the ad and the needs of your business. E-Tears now available. d. Co-op Billing: We will gladly provide your business with a special co-op verification and tearsheets. Please indicate your needs when placing the ad.
9. iNteRNet: www.CurryPilot.com Promote your business on the Web site that reaches the most visitors in Curry County. Sizes are pixels. Prices are monthly. Leaderboard (728x90): Top $95; bottom $75 Wide Skyscraper (160x600): $80 Med. Rectangle(300x250): $55
Button (180x150): $45
Animation: add $10 per month. Creative charge for animation: $25. Classified in-column ads are posted at www.CurryPilot.com for free. feature your classified ad online (with up to three photos) on our home page for $1 per day; minimum one week posting. Online white Pages: Basic listing is free for any active customer. 10. sPeCial days/PaGes/featuRes Business News . . . . . . . . . . . . . . . . . . . . . . . . .Every issue *Professional Directory . . . . . . . . . . . . . . . . . . .Every issue Sports/Outdoors . . . . . . . . . . . . . . . . . . . . . . . .Every issue Food/Grocery Ads . . . . . . . . . . . . . . . . . . . . .Wednesdays TV Listings . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Saturdays *Monthly Calendar . . . . . . . . . . .Last issue of each month *Health and Fitness . . . . . . . . . . . . . . . . . . . . . . . .January *Community Map . . . . . . . . . . . . . . . . . . . . . . . . . . . . .May Readers’ Choice . . . . . . . . . . . . . . . . . . . . . . . . . . . . .April *Vacation Guides . . . . . . . . . . . . . . . . . .March and August *Annual Business Directory . . . . . . . . . . . . . . . . . .October Holiday Greetings . . . . . . . . . . . . . . . . . . . . . . . .December *Year in Review . . . . . . . . . . . . . . .Last issue in December *Special rates and deadlines apply. Call us for details.
11. ROP RequiReMeNts A. Minimum ad size: 1 column by 1 inch
Black plus 1 color:
$160.00
$185.00
B. All ads less than one full page must be bordered
Black plus 2 or 3 colors:
$365.00
$420.00
C. Ads taller than 18.5 inches are billed at 21.5 inches
Your color purchases apply to your Dollar Volume Contract, and those contract discounts apply to your color charges. Please see Section 5.c. Repeat your color ad in The Pilot or in The Triplicate for $100 for one color; $250 for 2 or more colors (or contract rate if less). 8. sPeCial seRViCes a. advertising design and Composition: Our staff will assist you with layout and design of ads for our publications. Extraordinary requests and composition of advertisements solely for other publications will result in charges of $50 per hour. We charge $40.00 per “send” by email to other papers beside The Triplicate or other WesCom papers. B. Photographs: Photos for use in advertisements will be taken by our staff at no additional charge. All photographs taken belong to The Pilot. Reprints are available for a charge. C. Proofing: For ads up to 29 column inches, proofing copies will be provided as soon as possible by fax, e-mail, or at the Pilot office. For ads 30 column inches or more, proof copies will
13. Classified ad Rates a. Classified line ads: (Deadline: 10 a.m. the previous day) For an ad placed in one issue: $8.00 for the first 4 lines; 50 cents for each additional line For an ad placed in two to eight issues, $7.50 per issue for the first 4 lines; 50 cents for each additonal line. • Bold, italic or underlined type: 50 cents, one-time charge. • Borders: $1.00, one-time charge. • Shading: $1.00 per issue. Reverse display: $2.00 per issue. • Photos and attention getters are FREE, but add to space. feature your classified ad online (with up to three photos) on our home page for $1 per day; minimum one week posting. special combination rates are available to also place your ad in the Del Norte Triplicate. Please ask for current offerings. special services: • $5.00 service fee for “blind” ads answered to the Pilot. • $25.00 for up to five photos posted on Web site B. Classified display ads: $9.40 per column inch Nine-column format. Minimum ad size 1 column wide by 2 inches high. Ads are placed by classification. C. Repeat insertion Rate: $7.50 per column inch Repetition sells! This is our special bargain rate if your ad appears in the next 30 days with no changes. d. Classified dollar Volume Contract Rates Budget your advertising for a year and earn substantial discounts. Annual Earned Dollars rate/inch Discount on Color Rates $ 1,500 $8.25 10% $ 3,000 $7.75 15% $ 6,000 $7.40 20% $ 9,000 $7.20 22% $12,000 $6.95 24% $20,000 $6.65 28% $30,000 $6.50 30% $50,000 $6.25 33% Classified contract advertisers qualify for the matching discounts on most ROP advertising, preprinted inserts and color charges. One contract covers standard advertising! e. Combination Classified display Rates for del Norte County, Calif., Coverage: $6.50 per col. inch The Pilot can place your ad, with no copy changes, in The Triplicate, the in Crescent City, Calif., for $6.50 per column inch within 30 days. G. Commissionable Classified display: $13.75 per inch. Commissionable pick up rate: $9.75 per inch H. Business directory ads: $26.00 per week (two issues) Save more than 25% from Classified Display rates, but get special placement and the impact of repetition. (Min. 8 issues) i. legal ads: $9.40 per column inch Includes tear sheet and notarized proof of publication J. statewide Classified advertising Network We can place your classified ad in 79 Oregon newspapers with a total weekly circulation of almost one million people just $230.
D. Flex form shapes are available, but must be at least 30 column inches and are charged at a 25% premium. 12. deadliNes Holidays: New Year’s Day, Memorial Day, Fourth of July, Labor Day, Thanksgiving and Christmas may change our deadlines and office hours. Please call 541-469-3123 for deadlines near these dates. a. display ads, inserts, legal ads Wednesday at 2 p.m. for Saturday’s edition Friday at 2 p.m. for Wednesday’s edition Classified display ads one day earlier than above. B. Coastal Guidelines (tV section) Monday at 11 a.m. for Saturday’s edition C. in-Column Classified advertising Tuesday at 10 a.m. for Wednesday’s edition Friday at 10 a.m. for Saturday’s edition
14. MeCHaNiCal RequiReMeNts effeCtiVe OCt. 1, 2012 Printed offset; halftones preferred at 85-line screen. Electronic transmission and pdf files accepted. We must, however, restrict typefaces to our standard library. Photos/ art 200 dpi minimum. a. ROP Broadsheet display sizes Standard page 6 columns wide by 21.125 inches high with 1 pica between columns. *Gutter position is 6 picas (1 inch); billed as half column. Double Truck width: 132p0 picas, 22 inches Cols. Picas Inches Inches Cols. Picas 1 9p8 1.6111 4 41p8 6.9444 2 20p4 3.3889 5 52p4 8.7222 3 31p0 5.1667 6 63p0 10.5 B. Classified display sizes Standard page 9 columns wide by 21.125 inches high with 1 pica between columns. Cols. 1 2 3 4 5
Picas 6p6 13p6.75 20p7.5 27p8.25 34p9
Inches 1.0833 2.2604 3.4375 4.6146 5.7917
Cols. 6 7 8 9
Picas 41p9.75 48p10.5 55p11.25 63p0
Inches 6.9688 8.1458 9.3229 10.5
C. tabloid sizes Our tabloids are 5 columns wide by 12.5 inches high, printed at the ROP sizes in Section A above. Eighth Page 30p3.024 (5.0417”) wide by 2.4375” tall Quarter Page 30p3.024 ( 5.0417”) wide by 5.0417” tall Half Vertical 30p3.024 ( 5.0417”) wide by 10.25” tall
Half Horizontal 61p6 (10.25”) wide by 5.0417” tall Full Page 61p6 (10.25”) wide by 10.25” tall Double-truck 129p (21.5”) wide by 10.25” tall
Most special sections sold in modular sizes. tabloid Modular sizes d. electronic delivery Please call in advance to schedule advertising. We will fax or e-mail to outline specifications. Please also fax a copy of the ad to 541-469-4679. By E-Mail: We prefer pdf format files. By AdSend: Our address is CACDE 15. CiRCulatiON Published every Wednesday and Saturday morning. Home delivery areas Brookings, Ore. (97415) Same-day mail delivery Smith River, Calif. (95567) Gold Beach, Ore. (97444) Port Orford, Ore. (97465) Crescent City, Calif. (95531) total distribution: Circulation Verification Council audit, (Second Quarter 2012) Wednesdays 5,563 Saturdays 5,798 16. suBsCRiPtiON Rates Home Delivery in Brookings-Harbor, Oregon: One year (104 issues) $38.00; six months (52 issues) $20.00 By mail in Curry County: One year (104 issues) $40.00; six months (52 issues) $20.00 By mail elsewhere in the U.S.: One year (104 issues) $55.00; six months (52 issues) $27.50 Single copies: 75 cents in stores and vending machines Single copies by first-class mail: $3.50 Revised: Jan. 24, 2013
