SonyLIV releases
2018
The OTT platform witnesses a whopping 3X growth in MAUs (monthly active users) in 2018
Press Release: National, January 25, 2019:
report today. Reflecting the digital takeover that grasped India last year, this report shares detailed insights on digital video consumption, user patterns and audience demographics. Launched in 2013, SonyLIV has been a pioneer in digital ecosystem introducing the audience to online content and emerging as a preferred entertainment destination. Some key insights from the
report say
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SonyLIV has witnessed a rise of 7X in total time spent on the platform
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SonyLIV grew by 3X in terms of MAUs (monthly active users) 2018 compared to the previous year; recorded a 3X jump with 100 downloads per minute
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SonyLIV redefined sports streaming in India in 2018 by garnering 70MN viewers for FIFA 2018 followed by 30MN for India-England Series and 50 MN for India-Australia series respectively
▪ registrations and garnered a reach of 596 million interactions ▪
Internet users in India are estimated to reach 829 MN by 2021; is set to outdo the population of G7 countries in another four years
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Non-metros reflected a higher growth rate in digital consumption as compared to the metros; Lucknow, Indore, Patna and Jaipur surfaced as major growth centers
Comments: Uday Sodhi, Business Head - Digital, Sony Pictures Networks India: When SonyLIV was launched in 2013, India was gauging the possibilities of a digital takeover. This report is a reflection of the transformation that followed thereafter and SonyLIV takes pride in pioneering that change. A new generation of users are waking up to digital content and it is imperative for content creators to offer compelling stories that are relatable, relevant and genre-defying. As we complete six years, SonyLIV promises to adhere to its continuous promise of
About SonyLIV -screen engagement for users on all devices. Launched in January 2013, it enables users to discover 20 years of rich content from the network channels -up of events across all sports, shows, music, product reviews. With over 97 million app downloads so far, SonyLIV is the first amongst its competition to provide original exclusive premium -ever original show exclusively for the online platform. With -on- demand (VOD) platform to introduce an innovation of this nature. Streaming the biggest football tournament, the 2018 FIFA World Cup Russia and making SonyLIV the most preferred online destination for football fans. SonyLIV also live streamed the India tour of South Africa, India tour of England and is all geared up for the India tour of Australia in November 2018. SonyLIV has a wide array of English content with award winning shows like The Good Doctor, Mr. Mercedes, Damages, Counterpart and more. SonyLIV also tied up with American entertainment company Lionsgate and has brought in over 500 hours of premium English content to India. www.sonyliv.com About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony entertainment network of television channels. SPN comprises 29 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in library; PIX and PIX HD, the English movie channels; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; YAY!, the kids entertainment channel; Sports Network comprising 10 sports entertainment channels SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, and SONY TEN 3 HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV - the digital entertainment VOD platform and SPN Productions, the networks film production arm. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, ces, consistently ranking amongst I by the Great Place To Work® Institute. Sony Pictures Networks India Private Limited is in its 24rd year of operations in India. Its subsidiaries include MSM-Worldwide Factual Media Private Limited and Bangla Entertainment Private Limited. For more information, log onto www.sonypicturesnetworks.com For further information, please contact: Sneha Iyer: +91 9833933390
[email protected] Aarti Advani: +91 9870081525
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