Playboy 2018 Media Kit

2018 MEDIA KIT

PLAYBOY 2018 MEDIA KIT / EDITORIAL CALENDAR

MAGAZINE ISSUE THEMES JANUARY/FEBRUARY 2018  The Happy New Year Issue Playboy oﬀers the deﬁnitive playbook for starting your year oﬀ right and living life to the fullest. We’ll start by taking a look back at The Year in Sex and celebrating the year’s most beautiful women with the highly-anticipated Playmate Review. Looking forward, we oﬀer our forecast on the best of what tech has to oﬀer in 2018 and beyond, from the iPhone X to Hyperloop One and the future of travel to the coming migration of reality to virtual reality….and beyond. The World Cup-winning U.S. women’s national soccer team consistently outperforms their male counterparts, yet earn less money. Playboy investigates by taking a deep dive into feminism in sports. Rounding out the issue we consider climate change with a feature on Texas after the ﬂood and our ﬁrst annual installment of Creatives for Climate.

MARCH/APRIL  The Future Issue Driverless cars, self-piloting drones, smart houses, virtual girlfriends, and robot servants: the future has arrived and it’s evolving in real time right before our eyes. This issue celebrates the possibilities and examines the challenges of an automated world that we've created to serve us. In this issue we resurface prophetic and entertaining heritage content that predicted where are today, while new features will explore personal aviation, the latest in

Dates and editorial subject to change

tech gear and virtual gaming, proﬁle the architects of futuristic cities in China and Dubai, feature predictions from thought leaders, and give our readers a much needed roadmap to being a man of substance and self-determination in the world of tomorrow.

MAY/JUNE  The Music Issue, Playmate Of The Year The wait is over for one of Playboy’s biggest annual franchises; the issue readers look forward to all year long has ﬁnally arrived! Since the 50s, the most coveted pin-ups in the world have been featured as Playmates, and it remains one of the most recognized titles for a model worldwide. Fullysupported with a press and celebrity event, no wonder the PMOY issue is consistently one of the our widest-read issues of the year. The ket to building aﬃnity with young, inﬂuential consumers is a medium still deeply connected to the millennial condition: music. A force that binds and unites generations, music has always been an integral part of Playboy’s DNA, and this year’s issue is guaranteed the best yet with collaborations and interviews with some of the hottest artists around.

our millennial audience. Adventure can happen at home, abroad, in bed, or out on the town: Whether it’s venturing out into an emerging nightlife neighborhood in New York or L.A., diving into the burlesque scene in Paris, reporting on the next drug bound to give medical marijuana a run for it’s money (hint: it’s psychedelic mushrooms), or exploring the societal implications of the coming migration from reality to virtual reality, in this issue we go where no magazine or brand has gone before.

SEPTEMBER/OCTOBER  The College Issue Dedicated to higher learning with college students and alumni alike, Playboy will bring back the much anticipated College issue, featuring America’s favorite pastimes and the most beautiful coeds in the nation. And for the Playboy’s-in-training, we present the ﬁrst-annual installment of our College Fiction Contest. This issue oﬀers advertisers the perfect opportunity to connect with millennials as we celebrate campuses across the country.

NOVEMBER/DECEMBER  The Gala Holiday Issue

JULY/AUGUST  The Adventure Issue Maximizing experience and exploring the world in boundary-pushing ways is vital to both Playboy and

As the leading authority in legendary parties and entertainment for men (and women), only Playboy can show readers that the world is their mansion. Whimsical, holiday-inspired pictorials set the tone

and service-oriented features set readers on the right track for making the most of the party season.

JANUARY/FEBRUARY 2019  65th Anniversary Issue In 1953, Playboy created the blueprint for the modern American Playboy. In our 65th anniversary issue we celebrate our heritage and the men and women who share our values of disruption and progress. In celebration of yet another year for the groundbreaking magazine, we honor and proﬁle the thought leaders and inﬂuencers in politics, entertainment, technology, and culture who challenged the status quo and made waves for future generations to come. Throughout the issue we champion the notion of rule-breaking in the pursuit of progress with groundbreaking new ﬁction and graphic novels, provocative pictorials, and world-class journalism, while paying homage to our past.

PLAYBOY 2018 MEDIA KIT / PRODUCTION SCHEDULE

MAGAZINE CLOSING DATES JANUARY/FEBRUARY 2018  The Happy New Year Issue SPACE CLOSING: 11/8/17 MATERIALS DUE: 11/15/17 ON-SALE: 12/19/17

SEPTEMBER/OCTOBER  The College Issue SPACE CLOSING: 7/18/18 MATERIALS DUE: 7/25/18 ON-SALE: 8/28/18

MARCH/APRIL  The Future Issue SPACE CLOSING: 1/17/18 MATERIALS DUE: 1/24/18 ON-SALE: 2/27/18

NOVEMBER/DECEMBER  The Gala Holiday Issue SPACE CLOSING: 9/19/18 MATERIALS DUE: 9/26/18 ON-SALE: 10/30/18

MAY/JUNE  The Music Issue, Playmate Of The Year SPACE CLOSING: 3/14/18 MATERIALS DUE: 3/21/18 ON-SALE: 4/24/18

JANUARY/FEBRUARY 2019  The Happy New Year Issue

JULY/AUGUST  The Adventure Issue SPACE CLOSING: 5/16/18 MATERIALS DUE: 5/23/18 ON-SALE: 6/26/18 Dates and editorial subject to change

SPACE CLOSING: 11/7/18 MATERIALS DUE: 11/14/18 ON-SALE: 12/18/18

PLAYBOY 2018 MEDIA KIT / PRINT AD RATES

MAGAZINE ADVERTISING RATES 4/COLOR

1X

3X

6X

9X

12X

18X

FULL PAGE

$45,270

$43,910

$43,010

$42,090

$41,200

$39,835

SPREAD

$90,540

$87,820

$86,020

$84,180

$82,400

$79,670 

2/COLOR

1X

3X

6X

9X

12X

18X

FULL PAGE

$40,410

$39,195

$38,385

$37,570

$36,760

$35,550

SPREAD

$80,820

$78,390

$76,770

$75,140

$73,520

$71,100

B&W

1X

3X

6X

9X

12X

18X

FULL PAGE

$32,330

$31,355

$30,715

$30,070

$29,420

$28,455

SPREAD

$64,660

$62,710

$61,430

$60,140

$58,840

$56,910

PREMIUM POSITIONS COVERS 2

EARNED RATE PLUS 20% (Spread Creative Only)

COVERS 3

EARNED RATE PLUS 10%

COVER 4

$58,240

BLEED

10%

All rates are gross

PLAYBOY 2018 MEDIA KIT / PRINT AD SPECS

MAGAZINE AD MATERIAL SPECIFICATIONS SIZE

BLEED

TRIM

LIVE AREA

NON-BLEED

FULL PAGE

9.25” X 11.125”

9” X 10.875”

8.25” X 10.125”

8” X 10”

SPREAD

18.25” X 11.125”

18” X 10.875”

17.25” X 10.125”

17” X 10”

FILE SPECIFICATIONS PDF-/X1a is the preferred file format. It’s the policy of Playboy Magazine not to accept native files like InDesign or Illustrator. • All high resolution images and fonts must be included when files are saved • Images must be high resolution TIFF or EPS files at 300 dpi • Density should not exceed SWOP 300% • Images should be CMYK or grayscale only (Please convert all spot colors and don’t submit files with RGB elements) • Publisher recommends all 4C blacks be set to 60C/40M/40Y/100K • Offset screen ruling should be 133-150 line screen for 4C and 133 line screen for 2C and black and white • Do not nest EPS files into other EPS files • Do not embed ICC profiles within images • All required trapping must be included in the file • Files should be right-reading, portrait mode, 100% to size with no rotations • Files should include standard trim/bleed/center marks (Offset crop marks 1/2” so they aren’t in the live area)

Please Note

• Per recommends submitting SWOP-standard color proofs generated from supplied files for color guidance

NEW TRIM SIZE: 9” X 10.875”

CONTACTS

BLEED: All bleed measurements include a standard .125” bleed on each of the four sides.

For contract/insertion order submissions and related inquiries: 

For production inquiries and color guidance/lo-res PDF submissions:

Marie Firneno VP/Advertising Director, Playboy Magazine [email protected]

Lesley Johnson Production Director, Playboy Magazine 9346 Civic Center Drive, Suite 200 Beverly Hills, CA 90210 [email protected]

For file submissions: Ads are now being submitted via our Playboy ad portal: https://playboy.sendmyad.com

SPREAD ADS: For all small type, allow   .25” on each side of the grind (gutter) for safe visual spacing. We will take   .125” gutter grind-oﬀ.

PLAYBOY 2018 MEDIA KIT / DIGITAL AD SPECS

PLAYBOY.COM AD UNIT SPECIFICATIONS REQUIREMENTS

UNIT SPECS

Images displayed on Playboy.com must be appropriate size, resolution, and aspect ratio. Playboy.com may re-size images to conform to design requirements. All images should be supplied in the appropriate size and aspect ratios as specified below. Playboy.com cannot guarantee the appearance of online images provided in other sizes, resolutions, or aspect ratios. There are no looping restrictions. Animated GIF and HTML banners are allowed. Playboy.com is capable of most banner formats (Java, daughter windows, etc.) and supports rich media. Playboy only supports HTTPS.

MEDIUM RECTANGLE 300 x 250

LEADERBOARD 728 x 90

SUPER LEADERBOARD 970 x 90 970 x 66

HALF PAGE

BILLBOARD

PUSHDOWN

SUPER PUSHDOWN

300 x 600

300 x 600

970 x 90

1200 x 850

• Standard lead time: 1-3 days

• Standard lead time: 7 days

• Standard lead time: 7 days

• Standard lead time: 7 days

• Rich media lead time: 3-5 days

• Max standard file size: 200K

• Max standard file size: 100K

• Max standard file size: 100K

• Max standard file size: 40K

• Max initial load: 200K

• Max initial load: 100K

• Max initial load: 40K

• Subsequent max user polite file   load size: 1MB

• Subsequent max user polite file load size: 110K

• Max animation loops: 0

• Subsequent max user initiated file

• Subsequent max user initiated file

• Third-party tags: No

• Max File Size Flash/Rich Media:   100K • Max animation time: 15 sec

load size: 1.5MB

load size: 2.2MB

• Sound: user initiated only

• Max File Size Flash/Rich Media:   100K

• Max File Size Flash/Rich Media: 100K

• Third-party tags: Yes

• Max animation time: 15 sec

• Max animation time: 15 sec

• Third-party tracking: Yes

• Max animation loops: 3

• Max animation loops: 3

• Expandable: Down

• Sound: user initiated only

• Sound: user initiated only

• Expandable width: 728 px

• Third-party tags: Yes

• Third-party tags: Yes

• Expandable height: 250 px

• Third-party tracking: Yes

• Third-party tracking: Yes

• Close button required: Yes

• Close button required: No

• Expandable: Down

• Max 24 FPS

• Max 24 FPS

• Expandable width: 970

• Max animation loops: 3

• Approved rich media vendors:

• Expandable height: 250

Eyeblaster, Pointroll, Eyewonder,  

• Close button required: Yes

Dart , Motif, ARM

• Max 24 FPS

per slide

• Sound: None allowed

• Third-party tracking: Yes • Expandable: No

PRE-ROLL 640 x 480v, t400 x 300v • Standard lead time: 1-3 days • Ad type: FLV, AVI, MOV • Max standard file size: 5MB • Max animation time: 15- 30 sec • Max animation loops: 1 • Sound: Yes • Third-party tags: Yes • Third-party tracking: Yes • Expandable: No • Max 24 FPS • Approved rich media vendors: DART, MediaMind, Pointroll

PLAYBOY 2018 MEDIA KIT / GENERAL CONDITIONS

PLAYBOY MAGAZINE CONDITIONS Advertiser and its agency agree not to make any reference to Playboy, its trademarks or its properties without the prior written permission of the publisher. The word “advertisement” will be placed within any advertising that, in the publisher’s opinion, so warrants.

COMMISSIONS: Agency: 15% to all recognized agencies. Billing: Advertising bills rendered on the first of the month preceding date of issue. Cash discount applies to print only. 2% 10 days from invoice date; net 30 days. Interest will be charged at the rate of 11/2% per month on unpaid balances, or the highest rate allowable by law.

OTHER CONDITIONS: Advertisements are accepted upon the representation that the advertiser and its agency have the right to authorize publication of the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify, defend and hold publisher harmless

against any expense, claim or loss arising out of publication. Rates are subject to change by publisher without notice. Rate base guarantee is based on ABC sixmonth averages, and does not extend to regional, state, metro and demographic buys. All advertisements are subject to acceptance by the Copy Acceptance Committee. Publisher reserves the right not to accept any advertisement, insertion order, space reservation or position commitment at any time. Representatives have no authority to approve or accept any advertisement or commit publisher to position of reservation space. Positioning of advertisements is at the discretion of the publisher, except when a request for a specific preferred position is agreed to in writing by the publisher. Publisher shall have no liability for errors in key numbers. Cancellations or changes in orders may not be made by the advertiser or its agency after the issue closing date as determined by publisher on page one of this rate card. Cancellation or changes of advertising will be honored only if

received in writing by an authorized representative of Playboy in New York or Chicago and accepted prior to the space closing date. Cancellation or changes will be effective for all issues following the closing date immediately succeeding the date that said written cancellation is received and accepted. All insertion orders are accepted subject to provisions of our current rate card. Publisher shall not be liable for any costs or damages if for any reason it fails to publish any advertisement. Publisher’s liability for any error or omission in whole or in part shall not exceed the cost of the space of the advertisement in which the error occurred. Orders from agencies or other third parties are accepted on the condition that the advertiser is jointly and severally liable for payment of charges in the event the agency or third party does not make payment for whatever reason, including insolvency, for advertising that advertiser or its agency or third party ordered and that was published. No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing by the publisher.

Publisher will not be bound by conditions printed or appearing on order blanks or copy instructions that conflict with provisions of this rate card, except as provided herein. Business publications contract and copy regulations applicable to consumer magazines and published by Standard Rate and Data Service are binding upon publisher and advertiser, unless the contrary is provided herein. Any claims by advertisers, agencies or other third parties arising out of or in connection with advertisements must be brought within 12 months of the date such claims arise or such claims are waived. As used in this section entitled “General Conditions,” the term publisher shall refer to Playboy Enterprises International, Inc. All prices herein are net of any sales and/or use tax, which are the sole responsibility of the advertiser.

T H A N K

Y O U

For More Information Contact: [email protected]

Recommend Documents