EXCLUSIVELY FOR VETERINARIANS
397 Patchen Road South Burlington, VT 05403 Toll Free: (844) 633-1217 www.undertheweathervet.com
FOR IMMEDIATE RELEASE Media Contact: Cherie Grandt, Grandt Marketing,
[email protected], (715) 309-2170 Link to Images: https://drive.google.com/drive/folders/1eAQrCysh9ei-WceKYVZAJTqzVgiREo1e?usp=sharing
UNDER THE WEATHER® UNVEILS ITS NEW VET FORMULA LINE AT VMX 2018 BOOTH #3639 South Burlington, VT, U.S.A., January 30, 2018 - Under the Weather® Founder and President, Kyla Sternlieb, announced today that Under the Weather® will showcase its new Vet Formula line of dog and cat products at the VMX 2018 trade show in Orlando, Florida. Freeze-Dried Bland Diets. The company has reformulated its freeze-dried bland diet products for the veterinarian channel to include additional ingredients to optimize intestinal health. Busy pet parents can simply add water, no more cooking! Made with 100% premium lean meats, vegetables and whole grains raised or grown in the U.S.A. Gluten free, no meat by-products, just a clean and simple bland diet to soothe the digestive tract during times of digestive upset. The line includes the five most popular flavors: Chicken & Rice; Chicken, Rice & Pumpkin; Hamburger, Rice & Sweet Potato; Salmon & Rice; and Turkey, Rice & Sweet Potato. Each bag makes up to four servings, depending on the size of the dog. Shelf stable for up to three years. Dog Supplements. Leading the supplement line for dogs is the company’s Ready Balance fast-acting probiotic gel designed to support normal digestive balance by helping to maintain normal appetite, digestion and gut health. Ready Balance is a stabilized source of beneficial bacteria, select vitamins and the prebiotic Inulin in a palatable gel base. It contains guaranteed levels of live (viable) probiotics, and the 30 gram dial-a-dose tube delivers accurate feeding levels. Also included in the nutraceuticals line for dogs are Probiotic and Calming soft chews. Probiotic soft chews support normal gut health during times of stress and digestive upset such as vomiting or diarrhea. When given daily, Probiotic soft chews help dogs maintain the right balance of beneficial bacteria in the gut. Calming soft chews support normal emotional balance during stressful events such as car travel or thunderstorms.
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397 Patchen Road, Suite 2 South Burlington, VT 05403 Toll Free: (844) 633-1217 www.undertheweathervet.com
FOR IMMEDIATE RELEASE Media Contact: Cherie Grandt, Grandt Marketing,
[email protected], (715) 309-2170 Link to Images: https://drive.google.com/drive/folders/1eAQrCysh9ei-WceKYVZAJTqzVgiREo1e?usp=sharing
UNDER THE WEATHER® UNVEILS ITS NEW VET FORMULA LINE AT VMX 2018 BOOTH #3639 Pet Supplement. Under the Weather® introduces Ready Cal, a high-calorie nutritional supplement for dogs or cats. Ready Cal is ideal for pets that aren’t eating normally due to medical procedures or anxiety/stress to ensure they receive the calories and nutrients they require. Contains nine vitamins, seven minerals and fatty acids. Pets love the palatable natural fish and malt flavors, making it easy to direct feed or mix it in with their food. The 100 gram dial-a-dose tube ensures accurate feeding levels. Cat Supplements. Additional nutraceuticals include five whitefish-flavored functional soft chews: • L-Lysine chews to support normal respiratory health • Probiotic chews to support normal appetite, digestion and gut health • Hairball Support to assist with the elimination of hairballs • Calming chews to promote relaxation and normal emotional balance during times of stress • Urinary Support to maintain normal urinary tract health All of the Under the Weather Vet Formula products are vet formulated and manufactured in the U.S.A. These products contain no corn, wheat or artificial flavors. Sternlieb said, “We’re very excited to reveal this new line to a wide audience of veterinarians and vet techs at the shows this year. We listened to the feedback we were getting from clinics and distributors in the vet channel, and we’re proud to respond with these new, enhanced vet-specific products. We believe they will be very successful.” About Under the Weather® Established in 2015, Under the Weather® is focused on developing pet products for busy pet parents using only the highest quality ingredients and making them easy to use. In addition to its award-winning* bland diet products inspired the founder’s dog, Ruffy, the company has a line of nutritional supplements aimed at optimal pet health. Under the Weather® is an avid supporter of rescuing homeless dogs—a portion of every sale supports the Ruffy Rescue Transport Fund to finance the transportation of dogs from overpopulated areas in the U.S.A. to Vermont for adoption. Under the Weather® is a member of the American Pet Products Association (APPA) and World Pet Association (WPA), leading trade associations serving the interests of the pet products industry. * Under the Weather® received an Industry Recognition Award from Pet Business magazine in December 2017 for its line of six freeze-dried bland diets.
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