2016 Media Kit
culturecheesemag.com
reach over 500,000 cheese lovers via print, digital, events, and giveaways
BONU S: PRESEN TS
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Traditional Swiss Cheeses
Cheesy s Pie FIT FOR FALL p. 46
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Pairings Guide
Centerfold: Mt. Harvest
GRUYÈRE, EMMENTALER, L’ETIVAZ, AND MORE! p. 58 TO EAT HAVARTI NOW 5 WAYS
digital media
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THIS PECORINO TART IS PLUM GOOD p. 49
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+ DIY
culturecheesemag.com
EDIBLE GIFTS p. 91
SPECI AL
BREA DS WHEE L AND FOR EVER Y WEDG E
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p. 72
DISPLAY UNTIL
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7 . Issue 5 AUTUMN 15 . Volume
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culture
RECIPES WATE RMEL ON STINK Y CHEEWITH SE REAL LY! p. 65
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3/28/15
6:15 PM
50,000+ distribution
to newsstands and paid subscribers per issue • Frequency: Bimonthly—4 Seasonal issues (Spring, Summer, Autumn and Winter) plus 2 Annual issues (Best Cheeses of the Year and Cheese+) • Cover price: $9.95 • Annual subscription: $30 recipe insert FINAL.indd 1
National retail distribution to more than 4,500 supermarkets, bookstores, wholesale clubs, and premium regional grocers. Local distribution to more than 250 fine cheese and specialty food stores. Ask your sales contact about retail locations in your region.
3/21/15 9:07 PM
• Impressions per month: 500,000 • Unique visitors per month: 100,000
Email Newsletters
Cheese Heads Up to
2,000 cheesemongers Cheese: the word on culture to
10,000 consumers Cheese Recipes: to
4,000 home cheese chefs Social Media
Facebook: 102,000 likes Twitter: 11,500 followers Pinterest: 1,700 followers Numbers reflect data as of November 12, 2015
giveaways There are sponsored quarterly giveaways in the magazine, as well as regular online giveaways via newsletters and social media.
events culture hosts events throughout
the year, as well as supports other consumer and industry events through appearances and partnerships.
Please contact the publisher to discuss opportunities:
[email protected]
culturecheesemag.com
audience profile educated, passionate, and hungry
culture
gender 61% women 39% men
education
age
43% read culture magazine cover-to-cover 44% go back and read it thoroughly later
19% 25% 25% 23%
25-34 35-44 45-54 55+
wealth 33% 20% 17% 11%
$51-100K $101-150K $151-250K > $251K+
78% bachelor’s or postgraduate degree
passionate for culture
93% keep every issue! hungry for cheese
74% eat cheese once per day or more 64% spend more than $50 on cheese per month 75% cook with cheese several times per week or more 20% spend $250-$500 per month on cheese
love food and the good life 80% 66% 43% 77% 55% 69%
eat out once per week or more drink beer once per week or more drink beer several times per week or more drink wine once per week or more drink wine several times per week or more travel for pleasure within the US two or more times per year 14% travel six or more times per year 75% purchase kitchenware twice per year or more 44% purchase kitchenware six times per year or more Median household income in the United States in 2014 was $53,657 –U.S. Census Bureau Numbers based on reader surveys conducted between 2010 – 2012
culturecheesemag.com
editorial
culture
culture covers cheesemakers, mongers, pairings, and recipes
in every issue Cheese Styles Learn about 7-10 cheeses in our style primer Cheesemaker Meet a cheese maker and get a behind-thescenes look at the farm and creamery Centerfold Get up close and personal with our centerfold cheese and its origin, maker, and taste
Beer & Cheese Expert advice on pairing wedges and wheels with suds Wine & Cheese An education in wine and cheese from a seasoned taster In Season Demystify your CSA bounty and learn how to eat fresh fruits and vegetables with curds
All editorial subject to change
Recipes Tackle the season with cheese recipes developed just for culture
Photo Essay See the animals, people, ingredients, and farmsthat bring us cheese
Cheese Shops Find a cheese store anywhere in the US or Canada Also: News, Ruminations, Ask culture, Cheese IQ, Voicings, Farm Animal, Cheese Talk, and more!
Gear Cheese-centric gifts, tools, apparel, and books
Can Do Roll up your sleeves and make cheese in your home kitchen with recipes and step-by-step instructions Cheese Plate A seasonal selection picked by master mongers
Chef ’s Dish Lauded chefs share their best cheesy recipes and helpful kitchen tips
Urban Excursion Navigate a tasty new city with our cheese destination roundup Regional Say hi to makers and mongers in the world’s most famous cheese regions
culturecheesemag.com
readers say
I’m so excited, I want to eat it!
Just so you know I went all
the way from Chicago to Milwaukee to try the 28-year-old cheddar at
Your publication has kept me up into the wee hours of the night.
–Carol Bontekoe
–Holly Ward
Part time business attorney, full time mother of four little ones, lover of good food (including cheese, of course) and wine. Reading culture
I work at Whole Foods Market and support our fabulous cheese department and team members!
Cheese Mart after reading your article about it.
magazine is like a mini vacation…it takes me away! –Kelly Duffield
culture I’m a regular Jane enthusiast who
loved cheese so much it was my nickname.
Incredible issue on Normandy.
And I love culture. –Ashley Galaway Hawkins
I own a small goat dairy in Ontario, Canada. I make and sell cheeses, milk and yogurt.
I LOVE cheese, too!!! –Katie Normet
Super geeks from Silicon Valley, I work at Apple and my boy works at Google.
I’m addicted to cheese, and he’s addicted to me, which makes him addicted to cheese! –Assana Fard
These days I hover around Cheese Plus and other Bay Area venues for my fix. –Maria McMath
I purchase cheese for a funky co-op in Astoria, Oregon, and I’m starting my own goat dairy!
Your magazine ROCKS! –Nels Olson
SCORE! Just received my culture cheese magazine in the mail. I’m so excited,
I want to eat it. : ) –@cookcookery
Was re-reading an older issue and smiled when I came across the centerfold. I love those.
–Susan Evans Reisetter
culturecheesemag.com
people
the team behind the cheese
Editor-in-chief Courtney Hollands has more than a decade of experience writing and editing for magazines, news papers, and the web. She started her career as a small-town reporter and has covered everything from fashion and travel to music and beer for Boston magazine, The Boston Globe, The Guardian, and even Rolling Stone. She lives (and drinks craft brews) in Somerville, Mass. Leigh Belanger stands tall as culture’s food editor. She’s been a food writer, editor, and project manager for over a decade, serving as program director for Chefs Collaborative and contributing to local newspapers and magazines, where she’s written about whoopie pies, food policy, and cheesemaking chefs. Her first book, The Boston Homegrown Cookbook, was published in 2012. She lives and cooks with her family in Boston.
Associate editor Rebecca Haley-Park’s background in writing helps her craft a strong voice for culture. When not writing, eating, or reading about cheese, she’s usually out on a run. Publisher Stephanie Skinner has launched magazines and media properties for over 25 years. With culture, she combines her enthusiasm for media and a love of fine food and drink. Retail director Lassa Skinner is based in Providence, RI, and teaches classes nationally and internationally. With a successful food retail background, she’s intent on making sure that culture is both helpful and handy for cheese shops, makers, and cheese-related events everywhere.
culture With more than 20 years of experience in ad sales, national brand manager Rebecca Carrington has represented culture since the magazine’s second issue. When she’s not talking cheese, she plays bass in a bluegrass and rock band and is a soccer, baseball, and music mom to her two boys. National brand manager Natalie Herman shares her love of cheese with her family in weekly “Cheese Sundays.” Always excited to talk fine cheese, food, and drink, she uses her expertise—from almost two decades of representing some of the world’s best magazines from Bon Appetit to Vogue—to help clients succeed and grow their brands. When he isn’t maintaining the impeccable quality of culture’s online content, web editor Grant Bradley likes to write, edit, and code things. And cheese— he likes to eat a lot of cheese.
Social media manager Amy Fukuizumi loves few things more than writing and cheese. As a testa-ment to these passions, she drove cross-country to join culture. Her goal is to make the world (digitally) feel this love (and “Like” it a lot). Cheese-a-holic Molly McDonough joined the culture team as an intern after a stint making cheese in Switzerland. She recently completed her masters in agriculture and food science in Europe, and now edits our extensive online cheese library and ensures that we have our cheese facts straight. Brooklyn, NY-based design team Red Herring Design brings to culture a love of food (especially cheese!) and a desire to do good work. Led by founders Carol Bobolts and Deb Schuler, the firm creates award-winning designs for a wide range of clients.
culturecheesemag.com
print specs & rates culture magazine
advertising specs Magazine trim size: 8.875 in. x 10.875 in. DESCRIPTION Spread (allow ¼ in. safety on all sides for live material and 1.25 in gutter) Full page (allow ¼ in. safety on all sides for live material)
1/2 1/2 1/3 1/3 1/4
page page page page page
vertical horizontal vertical square square
Full page and spread advertiser ads will be included in the digital edition of culture.
NON-BLEED, w x h (in.) 16.5 x 9.375
BLEED, w x h (in.) 18 x 11.125
7.5 x 9.375
9.125 x 11.125
3.625 x 10 8.125 x 4.875 2.375 x 10 4.875 x 4.875 3.625 x 4.875
: PRE
advertising contacts:
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SPECI AL EDITION
BEST CHEESES
2015–16
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9/26/15
BESTcheeses
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fax insertion orders to:
Deb Schuler, Red Herring Design 212 219 0557
[email protected]
IT FOR F ALL
Swiss Stars GRUYÈR E, EMMEN L’E
ses of the
ON SALE Mar 1 Apr 26 Jun 14 Sept 6 Oct 31 Dec 6
MAK
EDIBLE GIFTS p. 91
866 557 1212 MATERIAL DUE Jan 27 Mar 18 May 6 Jul 29 Sept 23 Oct 28
S TO
Chees Pies y F
Traditi on
WEST and AUSTRALIA/ NEW ZEALAND Natalie Herman, Brand Manager 908 996 7339
[email protected] AU TU
6X $9,666 5,087 6,790 5,676 3,205 2,137 1,577
Centerfo ld: Mt . Harve st
4X $10,175 5,355 7,148 5,975 3,374 2,249 1,660
EAST and EUROPE Rebecca Carrington, Brand Manager 607 432 2219
[email protected]
SENT
75 Best Chee
ISSUE AD CLOSE SPRING 2016 Jan 20 CHEESE + Mar 11 SUMMER 2016 Apr 29 AUTUMN 2016 Jul 20 BEST CHEESES 2016-17 Sept 14 WINTER 2016 Oct 19
The art department works on the Mac OSX platform. PDFs are preferred, but we also accept digital art and support files created in InDesign CS6 or CC and Adobe Photoshop CS6 or CC. Photoshop files should be converted to CMYK and saved as TIFFs at 300 dpi at 100% of the final size. Submit files via e-mail or FTP site to our art department by the materials closing date or we cannot guarantee placement. BO
lum e 7 . Iss ue
2016 closing dates
2X $11,372 5,985 7,524 6,584 3,771 2,514 1,855
digital art requirements
NUS
ad rates and discounts
FREQUENCY 1X Spread $11,970 Full page 6,300 Full page; Covers 2 or 4 7,920 Full page; Cover 3 6,390 1/2 page vert./hor. 3,969 1/3 page square/vert. 2,646 1/4 page square 1,953
culture
6:17 PM
7:14 PM
culture
digital specs & rates culturecheesemag.com
ad sizes and rates
(:19:7*).,.9&185*(.+.(&9.4387&9*8 (:19:7*).,.9&185*(.+.(&9.4387&9*8
DESCRIPTION SIZES w x h (px) RATE IMPRESSIONS AVAIL. Leaderboards top and bottom of page 728 x 90 $30/CPM* 250M Medium rectangle right side 300 x 250 $20/CPM 375M (:19:7*(-**8*2&, (42 *For fixed, top-only leaderboard positioning,(:19:7*(-**8*2&, (42 add 20% 30,000 impressions monthly and climbing 30,000 impressions monthly and climbing
digital art requirements
*(* *(*
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All digital ads must be delivered at 100% final size asLeaderboard RGB .jpg, %"## – top .gif, of page 728 x 90 bottom 690 x$40 178cpm .png or .flv files, 72 dpi, 100 KB or less. Submit toBanner our –web Leaderboard – topfiles of page 728 x of 90page (:19:7*(-**8*2&, (42 Medium Rectangle – right side 300 x 250cpm department by closing date or we cannot guarantee Banner – bottom of page placement. 690 x 178 $25 30,000 impressions monthly Short Rectangle – right sideand climbing 300 x 100
Medium Rectangle – right side
$40 cpm $25 cpm $20 cpm $15 cpm
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(:19:7*).,.9&185*(.+.(&9.4387&9*8 300 x 250
$20 cpm
All rich media should comply withShort IABRectangle Guidelines: – right side.,.9&1 79*6:.7*2*398 300 x 100 cpmbe delivered All digital $15 ads must %"## at 100% final size, as RGB .jpg, .gif or .png files, 72 dpi, 100 KB or less. iab.com/guidelines Leaderboard – top of page 728 x 90 $40 cpm
advertising contacts:
.,.9&1 79*6:.7*2*398 Allfiles digital ads be delivered Submit to our artmust department by closing date or we cannot Banner – bottom of page 690 x 178 $25 cpm guarantee at 100% final size, as RGB .jpg, .gif orplacement. .png files, 72 dpi, 100 KB or less.
(:19:7*(-**8*2&, (42 Medium Rectangle – right side 300 x 250
$20 cpm *3) )&9*7.&1894 Josh Getman
[email protected] 30,000 impressions monthly and climbing Short Rectangle – right side 300 x 100 $15 cpm department by closing date or we cannot For production questions call Josh at 781.630.2820
EAST and EUROPE Rebecca Carrington, Brand Manager All rich media should comply with Guidelines: .,.9&1 79*6:.7*2*398 AllIAB digital ads must be delivered %"## http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media at 100% final size, as RGB .jpg, .gif or .png files, 72 dpi, 100 KB or less. *3) )&9*7.&1894Josh Getman
[email protected] 607 432 2219 – top of page 728 x 90 $40 cpm For production questions callLeaderboard Josh at 781.630.2820 Submit files to our art department by closing date or we cannot
[email protected] Banner – bottom of page 690 x 178 $25 cpm Submit files to our art guarantee placement.
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guarantee placement.
All rich media should complyMedium with IAB Guidelines: Rectangle – right side 300 x 250 $20 cpm http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media *3) )&9*7.&1894Josh ! Getman
[email protected]
WEST and AUSTRALIA/NEW ZEALAND Natalie Herman, Brand Manager 908 996 7339
[email protected]
fax insertion orders to: 866 557 1212
send ad materials to: Grant Bradley
[email protected]
Short Rectangle – right side 300 x 100 For production questions call Josh at 781.630.2820
$15 cpm
Rebecca Carrington All rich media should comply with IAB Guidelines: .,.9&1 79*6:.7*2*398 All digital ads must be delivered 607-432-2219
/
http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media at 100% final size, as RGB .jpg, .gif or .png files, 72 dpi, 100 KB or less.
[email protected] _________
Submit files to our art department by closing date or we cannot
! Fax insertion orders to: guarantee placement.
Rebecca Carrington 866-557-1212 *3) )&9*7.&1894Josh ! Getman
[email protected] 607-432-2219
For production questions call Josh at 781.630.2820
Rebecca Carrington
[email protected] All rich media should comply with607-432-2219 IAB Guidelines: _________
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http://www.iab.net/iab_products_and_industry_services/508676/508767/Rich_Media
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[email protected] to: _________ 866-557-1212
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culturecheesemag.com
culture
digital specs & rates email newsletters
Cheese Heads Up (CHU) is read by the retail industry. Reach mongers, importers, and distributors with our industry-focused editorial.
Cheese: the word on culture (CTW) is read by the most avid cheese fans and features recipes, gear, and tips on buying and serving cheese, plus highlights from culture’s digital platforms. Culture Recipes (weekly, sent Friday mornings). For the reader who cooks, this newsletter serves up a seasonal, cheese-centric recipe perfect for the upcoming weekend. Each email includes a vertical photo, a short description, and a link to the recipe on culture’s website.
MATERIALS REQUIRED Recipe instructions including ingredients, steps, and yield; high resolution photography (.jpg) of the completed recipe in two sizes, each at 300dpi (w x h): 750 x 500 and 600 x 900; author name and bio (can be company or a specific person); author photo or company logo at 250 x 250 (300dpi .jpg)
ad sizes and rates
DESCRIPTION CHU or CTW full banner ad CHU or CTW double banner ad Culture Recipes sponsorship
SIZES w x h (px) 468 x 60 468 x 120 specs above
closing and materials due dates:
advertising contacts:
digital art requirements
WEST and AUSTRALIA/ NEW ZEALAND Natalie Herman, Brand Manager 908 996 7339
[email protected]
Please refer to the monthly editorial calendar for important closing and materials due dates. All digital ads must be delivered at 100% final size as RGB .jpg, .gif or .png files, 72 dpi, 100 KB or less. Submit files to our web department by closing date to guarantee placement.
fax insertion orders to:
866 557 1212
RATE $750 $1300 $500
Full banner 468 x 60
EAST and EUROPE Rebecca Carrington, Brand Manager 607 432 2219
[email protected]
send ad materials to: Grant Bradley
[email protected]
Double banner 468 x 120
culturecheesemag.com
culture
spring 2016 editorial calendar
print Deadlines
Ad close Jan 20 Material due Jan 27 On sale Mar 1
digital Editorial Lineup Pecorino Mascarpone Beer-washed cheeses Cheese-topped toasts Terroir-reflecting cultures Modern butter dishes New Orleans cuisine Nepal
April Deadlines
May Deadlines
June Deadlines
Ad close Mar 29 Material due Apr 5 Recipes materials due 2 weeks before scheduled mail date
Ad close Apr 26 Material due May 3 Recipes materials due 2 weeks before scheduled mail date
Ad close May 24 Material due May 31 Recipes materials due 2 weeks before scheduled mail date
EMAIL NEWSLETTERS
EMAIL NEWSLETTERS
EMAIL NEWSLETTERS
Cheese: the word on culture
Cheese: the word on culture
Cheese: the word on culture
Cheese Heads Up
Cheese Heads Up
Cheese Heads Up
Culture Recipes
Culture Recipes
Culture Recipes
Mail date Apr 12
Mail date Apr 26
Mails every Friday
Mail date May 10 Mail date May 24
Mails every Friday
Mail date Jun 7
Mail date Jun 21
Mails every Friday
events March Editorial lineup and calendar subject to change
California’s Artisan Cheese Festival World Championship Cheese Contest Oregon Cheese Festival
April
South African Cheese Festival CheeseTopia
culturecheesemag.com
culture
Cheese+ Pairings Issue editorial calendar
print Deadlines
Ad close Mar 11 Material due Mar 18 On sale Apr 26
special annual edition
Editorial Lineup Beverages: Wine, beer, spirits, juices, and mocktails Foods: Breads, fruits, candies, pickles, and meats Recipes for DIY cheese accompaniments
Editorial lineup and calendar subject to change
culturecheesemag.com
culture
summer 2016 editorial calendar
print Deadlines
Ad close April 29 Material due May 6 On sale Jun 14
digital Editorial Lineup Basque cheeses Ricotta Dining al fresco Baby animals Saisons Ice cream makers Melbourne SPECIAL SECTION:
What to drink when the weather heats up
July Deadlines
August Deadlines
September Deadlines
Ad close Jun 28 Material due Jul 5 Recipes materials due 2 weeks before scheduled mail date
Ad close Jul 26 Material due Aug 2 Recipes materials due 2 weeks before scheduled mail date
Ad close Aug 23 Material due Aug 30 Recipes materials due 2 weeks before scheduled mail date
EMAIL NEWSLETTERS
EMAIL NEWSLETTERS
EMAIL NEWSLETTERS
Cheese: the word on culture
Cheese: the word on culture
Cheese: the word on culture
Cheese Heads Up
Cheese Heads Up
Cheese Heads Up
Culture Recipes
Culture Recipes
Culture Recipes
Mail date Jul 12 Mail date Jul 26
Mails every Friday
Mail date Aug 9
Mail date Aug 23
Mails every Friday
Mail date Sep 6
Mail date Sep 20
Mails every Friday
events June
Editorial lineup and calendar subject to change
Food & Wine Classic Great Wisconsin Cheese Festival Great Canadian Cheese Festival
July
Vermont Cheesemakers Festival American Cheese Society Conference Finger Lakes Cheese Festival International Cheese Awards
culturecheesemag.com
culture
autumn 2016 editorial calendar
print Deadlines
Ad close Jul 20 Material due Jul 29 On sale Sept 6 Editorial lineup and calendar subject to change
digital Editorial Lineup Presidential cheese plate Grilled cheese spectacular Lambrusco Cheese caves Pickles Azores SPECIAL SECTION:
Cheesy-good gifts for everyone on your list
October Deadlines
November Deadlines
December Deadlines
Ad close Sep 20 Material due Sep 27 Recipes materials due 2 weeks before scheduled mail date
Ad close Oct 25 Material due Nov 1 Recipes materials due 2 weeks before scheduled mail date
Ad close Nov 22 Material due Nov 29 Recipes materials due 2 weeks before scheduled mail date
EMAIL NEWSLETTERS
Cheese: the word on culture Mail date Oct 4
Cheese Heads Up Mail date Oct 18
Culture Recipes Mails every Friday
EMAIL NEWSLETTERS
Cheese: the word on culture Mail date Nov 8
Cheese Heads Up Mail date Nov 22
Culture Recipes Mails every Friday
EMAIL NEWSLETTERS
Cheese: the word on culture Mail date Dec 6
Cheese Heads Up Mail date Dec 20
Culture Recipes Mails every Friday
events September
Washington Artisan Cheesemakers Festival Southern Artisan Cheese Festival Arthur Amish Country Cheese Festival
October
American Cheese Month Atlanta Cheese Festival CheeseFest
November
World Cheese Awards
culturecheesemag.com
culture
Best Cheeses of the Year 2016-17 editorial calendar
special annual edition
print Deadlines
Ad close Sept 14 Material due Sept 23 On sale Oct 31
Editorial Lineup Profiles and pairings for over 50 awardwinning cheeses, all categorized by texture and flavor Adaptable recipes to use all year Featured contests include the American Cheese Society Judging & Competition, International Cheese Awards, World Cheese Awards, US Championship Cheese Contest, and more
Editorial lineup and calendar subject to change
culturecheesemag.com
culture
winter 2016 editorial calendar
print Deadlines
Ad close Oct 19 Material due Oct 28 On sale Dec 6
Editorial lineup and calendar subject to change
digital Editorial Lineup Mexican cheeses Provolone Ski-season curds Cheesy cookies (no, really) Oatmeal stouts English sheepdogs Nordic cuisine Philadelphia
January 2017 Deadlines
February 2017 Deadlines
March 2017 Deadlines
Ad close Dec 27, 2016 Material due Jan 3, 2017 Recipes materials due 2 weeks before scheduled mail date
Ad close Jan 17, 2017 Material due Jan 31, 2017 Recipes materials due 2 weeks before scheduled mail date
Ad close Feb 21, 2017 Material due Feb 28, 2017 Recipes materials due 2 weeks before scheduled mail date
EMAIL NEWSLETTERS
EMAIL NEWSLETTERS
EMAIL NEWSLETTERS
Cheese: the word on culture
Cheese: the word on culture
Cheese: the word on culture
Mail date Jan 10, 2017
Mail date Feb 7, 2017
Mail date Mar 7, 2017
Cheese Heads Up
Cheese Heads Up
Cheese Heads Up
Culture Recipes
Culture Recipes
Culture Recipes
Mail date Jan 24, 2017 Mails every Friday
Mail date Feb 21, 2017 Mails every Friday
Mail date Mar 21, 2017 Mails every Friday
events January 2017
Isthmus Beer and Cheese Festival
February 2017
Sonoma Valley Cheese Conference
culturecheesemag.com