YouGov / Sunday People Survey Results Sample Size 2,052 GB Adults Fieldwork: 15th - 17th December 2009 Total Weighted Sample Unweighted Sample
2052 2052 %
Voting intention Lib Lab Dem 662 467 289 705 430 276 % % %
Con
Gender
Age
Social Grade
Male
Female
18-34
35-54
55+
ABC1
C2DE
London
985 993 %
1067 1059 %
603 465 %
730 718 %
718 869 %
1129 1264 %
924 788 %
262 251 %
Rest of South 668 694 %
Region Midlands North / Wales 439 504 412 504 % %
Scotland 178 191 %
Headline Voting Intention [Excluding Don't Knows and Wouldn't Votes] Con Lab Lib Dem Other
40 28 18 14
100 0 0 0
0 100 0 0
0 0 100 0
38 31 16 15
42 25 19 13
44 27 19 10
36 27 20 17
41 30 14 15
42 27 20 11
38 30 14 18
45 31 13 11
49 20 20 11
39 30 17 14
32 34 19 15
22 37 13 28
UKIP BNP Green SNP / PCY Respect Other
5 4 3 2 0 1
0 0 0 0 0 0
0 0 0 0 0 0
0 0 0 0 0 0
5 5 2 2 0 0
4 3 3 2 0 1
1 3 4 1 0 1
5 6 3 2 0 1
6 3 2 3 0 1
3 2 3 3 0 0
7 6 2 2 0 1
2 4 4 1 0 0
5 2 4 0 0 0
7 4 1 2 0 1
4 7 3 0 0 1
1 2 1 22 0 3
Would Not Vote Don't know
7 13
0 0
0 0
0 0
6 9
8 16
10 13
6 14
5 11
6 13
8 12
5 13
7 13
7 10
7 14
8 13
20 14 10 9 5 4 4 3 1 1 0 29 2
21 13 10 10 4 4 0 8 1 1 0 27 1
20 15 8 8 5 4 12 0 1 1 1 26 1
29 10 11 6 7 3 3 1 2 1 0 28 1
22 18 7 4 4 4 5 3 2 2 0 29 2
18 11 12 13 6 4 2 3 1 0 0 29 2
21 21 10 11 9 2 3 3 1 2 0 16 3
20 14 10 8 6 4 3 2 2 1 0 29 2
19 8 8 7 1 5 5 4 1 1 0 40 0
23 11 9 9 4 4 4 4 1 1 0 30 1
16 18 11 8 6 3 3 2 1 1 0 27 2
25 14 6 8 5 2 2 5 1 1 1 29 2
18 12 11 8 6 5 3 4 1 1 0 29 2
21 15 11 10 4 5 2 2 1 2 0 27 2
17 16 7 9 5 3 5 3 2 0 0 31 1
25 14 9 9 6 2 6 1 0 0 0 28 0
Other Parties Voting Intention
Non Voters
Which ONE, if any, of the following people would you MOST like round as a guest at your Christmas dinner? Barack Obama Cheryl Cole Jamie Oliver Simon Cowell Russell Brand Delia Smith Gordon Brown David Cameron Katie Price Amy Winehouse Harriet Harman None of these Don’t know
1
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Total Weighted Sample Unweighted Sample And which ONE, if any, of the following people would you MOST like to kiss under the mistletoe? Cheryl Cole Simon Cowell Russell Brand Barack Obama Jamie Oliver Katie Price Delia Smith Harriet Harman David Cameron Amy Winehouse Gordon Brown None of these Don’t know
2052 2052 %
Voting intention Lib Lab Dem 662 467 289 705 430 276 % % %
Con
Gender
Age
Social Grade
Male
Female
18-34
35-54
55+
ABC1
C2DE
London
985 993 %
1067 1059 %
603 465 %
730 718 %
718 869 %
1129 1264 %
924 788 %
262 251 %
Rest of South 668 694 %
Region Midlands North / Wales 439 504 412 504 % %
Scotland 178 191 %
26 5 5 4 4 2 1 1 1 1 0 49 2
30 6 3 3 3 1 1 1 2 0 0 49 1
27 4 5 5 3 2 2 2 0 1 0 46 2
19 7 5 3 5 1 1 0 1 0 0 57 1
50 1 0 1 1 3 3 2 1 1 1 36 2
3 9 8 7 6 1 0 1 1 0 0 62 2
34 5 8 5 6 2 0 1 1 0 0 34 4
28 6 5 3 3 2 1 1 1 1 0 47 2
16 5 2 4 2 2 2 1 1 1 0 64 1
22 6 4 5 4 2 1 1 1 1 0 53 2
30 4 5 3 4 2 2 2 1 1 1 44 3
27 3 3 6 2 2 2 2 1 0 1 50 3
22 6 6 3 4 1 2 1 2 0 0 51 2
27 5 3 4 4 1 1 0 0 1 1 50 2
28 6 5 4 4 2 1 1 0 1 0 46 3
29 3 4 4 4 3 0 0 0 1 0 50 2
Jewellery Dannii Minogue A bottle of Champagne iPod A puppy A sex toy Simon Cowell Clementines A Christmas jumper Socks None of these Don’t know
19 14 12 12 11 5 2 2 2 1 18 2
20 16 14 12 11 4 2 2 1 0 16 1
19 15 14 13 8 5 2 2 2 2 18 1
17 8 12 14 16 6 3 2 2 1 18 0
4 28 12 15 7 6 1 2 2 2 21 2
34 1 12 10 15 4 3 2 2 1 16 2
16 16 11 13 14 8 4 1 2 1 13 2
20 17 13 12 9 5 2 2 1 1 17 2
22 9 13 12 10 2 1 2 3 1 24 2
21 10 14 13 11 5 2 2 2 1 18 2
17 18 10 12 11 5 2 1 2 1 19 2
18 14 17 12 9 4 2 1 2 1 17 4
21 12 13 12 12 5 3 1 3 1 17 2
21 16 9 12 13 6 2 2 1 1 17 2
18 14 12 12 11 4 2 3 1 1 21 1
17 14 13 13 8 7 2 2 1 1 22 2
Which ONE of the following, if any, would you MOST like to see coming down your chimney to deliver presents on Christmas Eve? Peter Kay Sir Richard Branson Jo Brand Chris Moyles Sharon Osbourne Tiger Woods Alistair Darling None of these Don’t know
27 16 8 4 3 2 1 39 2
25 19 5 5 3 2 1 40 2
27 18 10 5 3 3 1 32 1
29 12 14 3 2 0 1 38 0
26 16 7 5 4 2 1 37 2
27 15 8 4 2 1 1 40 2
26 18 6 11 4 3 1 30 2
31 13 8 2 4 1 1 38 2
22 17 9 1 2 1 1 46 1
26 16 8 4 2 2 1 39 2
28 15 7 4 4 1 1 37 3
15 19 9 2 4 2 2 47 1
21 17 10 4 4 1 0 42 2
33 15 6 5 3 3 0 32 3
35 14 5 4 3 1 2 35 2
25 13 9 6 3 2 0 41 2
Which ONE, if any, of the following would you MOST like to find in your stocking on Christmas morning?
2
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Total Weighted Sample Unweighted Sample Roughly how many Christmas cards do you think you will be sending in total this year? None Between 1 and 10 Between 11 and 50 Between 51 and 100 Between 101 and 500 Between 501 and 1,000 More than 1,000 Don’t know Not applicable – I don’t celebrate Christmas At what time, if at all, do you plan to have your first alcoholic drink on Christmas Day? Before 9am Between 9am and 11am Between 11am and 1pm Between 1pm and 3pm Between 3pm and 5pm After 5pm Not applicable – I don’t plan to drink alcohol on Christmas day Don’t know Will you be watching the Queen’s Speech on Christmas Day this year? Yes, definitely Yes, if I’ve finished Christmas dinner in time Yes, if I can stay awake long enough Yes, for another reason TOTAL YES No, not if I get to the remote first No, I don’t really watch it No, definitely not No, for another reason TOTAL NO Don’t know
3
2052 2052 %
Voting intention Lib Lab Dem 662 467 289 705 430 276 % % %
Con
Gender
Age
Social Grade
Male
Female
18-34
35-54
55+
ABC1
C2DE
London
985 993 %
1067 1059 %
603 465 %
730 718 %
718 869 %
1129 1264 %
924 788 %
262 251 %
Rest of South 668 694 %
Region Midlands North / Wales 439 504 412 504 % %
Scotland 178 191 %
8 17 48 20 4 0 0 3 1
8 15 47 22 5 0 0 3 0
7 15 49 23 2 0 0 3 0
8 17 51 17 3 0 0 3 1
12 21 44 16 4 0 0 3 1
4 14 51 24 4 0 0 2 1
15 27 42 9 2 0 0 4 2
6 17 51 18 4 0 0 3 1
4 8 49 31 5 0 0 2 1
7 15 49 23 4 0 0 2 1
10 20 46 17 3 0 0 4 2
20 21 37 17 2 0 0 2 1
6 17 51 19 4 0 0 3 1
7 15 49 20 5 0 0 4 1
5 20 48 20 3 0 0 3 2
10 11 45 26 4 0 1 2 1
2 11 29 20 8 8
3 13 35 21 9 6
1 11 28 19 8 9
2 11 30 20 8 7
2 12 30 18 8 8
2 11 28 21 8 8
4 13 26 18 8 7
2 12 31 19 9 9
1 9 31 22 7 7
3 12 31 21 7 8
1 11 27 18 9 8
4 9 24 22 10 5
2 14 34 17 6 7
2 15 29 20 4 7
2 7 28 22 11 9
3 8 25 21 13 12
18
12
22
20
18
19
20
15
20
16
21
22
17
20
18
19
4
3
3
3
4
3
5
3
3
3
4
4
4
4
4
1
12 10 3 4 28 4 29 24 6 63 9
20 12 3 3 38 3 30 15 5 52 10
8 12 4 7 30 5 25 29 5 64 6
11 10 2 4 27 5 31 23 6 65 8
14 10 3 4 31 5 26 26 5 61 8
11 10 3 4 26 3 32 22 6 64 10
9 8 1 6 23 6 29 29 6 70 7
11 10 3 3 27 3 30 25 5 63 10
15 11 4 4 34 3 29 18 7 56 10
12 10 2 5 30 3 31 23 6 62 8
12 9 3 3 27 4 27 25 6 63 11
15 8 2 5 31 7 25 24 5 60 9
14 12 3 3 32 3 31 18 7 59 10
8 13 3 4 28 4 30 25 6 64 8
10 7 3 4 25 4 31 26 5 66 9
14 4 1 3 23 3 24 37 3 67 11
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Total Weighted Sample Unweighted Sample Which ONE of the following, if any, do you plan to do FIRST after finishing your Christmas dinner? Watch television Go for a walk Open presents Play board games Fall asleep Get drunk Have sex None of these Don’t know Not applicable – I don’t celebrate Christmas/ have Christmas dinner
2052 2052 %
Voting intention Lib Lab Dem 662 467 289 705 430 276 % % %
Con
Gender
Age
Social Grade
Male
Female
18-34
35-54
55+
ABC1
C2DE
London
985 993 %
1067 1059 %
603 465 %
730 718 %
718 869 %
1129 1264 %
924 788 %
262 251 %
Rest of South 668 694 %
Region Midlands North / Wales 439 504 412 504 % %
Scotland 178 191 %
34 14 10 9 7 3 2 9 10
30 15 14 9 6 2 2 8 11
38 12 10 9 7 3 3 7 10
33 15 11 9 8 3 1 7 12
32 14 9 7 9 3 3 8 12
36 13 12 11 5 2 1 9 10
37 9 10 11 5 4 4 5 11
34 16 10 8 7 4 2 7 11
33 15 11 8 9 1 0 12 9
32 16 10 10 7 3 2 9 9
37 11 11 7 6 2 2 8 12
29 11 13 10 5 1 8 8 10
28 14 18 10 8 2 1 8 10
39 16 7 6 6 2 1 8 12
40 12 6 7 8 3 1 10 10
38 15 2 11 4 6 3 9 11
3
2
1
3
3
2
4
2
2
3
3
5
2
3
3
2
21 6 4 1 36 21 11
22 6 5 1 37 20 10
20 7 5 0 42 16 11
21 5 5 0 32 25 11
20 6 5 1 36 19 14
22 6 4 1 37 22 9
21 1 7 1 34 18 19
22 11 4 1 34 18 10
20 5 2 1 40 26 7
21 6 5 1 37 22 10
21 6 4 1 35 20 13
22 4 6 2 36 19 12
20 7 3 0 36 23 12
20 7 3 2 36 21 12
22 6 5 1 36 19 11
22 2 7 0 39 21 10
If you were going to argue with someone on Christmas Day, which ONE of the following would it MOST likely be? My partner My children My in-laws My neighbours No-one: I’ll be too full of tidings of comfort and joy to argue No-one: for another reason Don’t know
4
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