dil hi toh hai

A WOUNDED HEART FINDS THE ELIXIR OF LOVE IN SONY ENTERTAINMENT TELEVISION’S ‘DIL HI TOH HAI’ ~ THE JOURNEY OF AN EPIC LOVE SAGA STARTS 18TH JUNE, EVERY MON-FRI AT 10PM ~

Press Release: Glamourous, flamboyant, high on emotions and an engaging potboiler are a few words that eloquently describe Sony Entertainment Television’s latest offering DIL HI TOH HAI. Produced by BALAJI TELEFILMS LTD.the show will see television heartthrob Karan Kundra essaying the character of Rithwik Noon, and newcomer Yogita Bihani as Dr. Palak Sharma. When the wounded heart of Rithwik finds true love in Palak, he fights against all odds and breaks all boundaries giving rise to an epic love saga. Set against the bustling backdrop of Delhi, the show highlights the renowned Noon family that not just invokes power but is known for their legacy. However, Ritwik Noon, the most eligible and sought after bachelor from the family, is a Casanova. According to him, women are attracted to wealth and not the heart. On the other hand, Dr. Palak Sharma defies every perception that Rithwik has about women. She is a hardworking, self-motivated, career oriented woman who believes in herself. What happens when these strikingly opposite individuals’ cross paths? Will Palak be able to heal the wound that Rithwik has been nurturing in his heart for years? Will Rithwik be able to stand the test of time for Palak? Dil Hi Toh Hai boasts of a stellar ensemble cast like Bijay Anand as Vijaypath Noon, Poonam Dhillon as Mamta Noon, Akshay Dogra as Rishabh Noon, Sudeepa Singh as Saachi Noon, Gautam Ahuja as Shivam Noon and Asmita Sood as Setu, to name a few.

Tune in to watch the story unfold on Dil Hi Toh Hai starting 18th June every Mon-Fri at 10pm on Sony Entertainment Television

Quotes Danish Khan, EVP and Business Head, SET

We are delighted to collaborate once again with Ekta Kapoor and Balaji for Dil Hi Toh Hain. This is a very different show and will give the audience a story which the entire family can sit and enjoy together. This show once again reinforces SET’s commitment to bring fresh stories on Indian television. We are sure our viewers will enjoy both, the editorial authenticity as well as the visual delight”. Ekta Kapoor, Joint Managing Director Balaji Telefilms

“I am excited about this association with Sony. The channel has been warm and welcoming, as always. This time, it is going to be something unique and different. Our love story, ‘Dil Hi Toh Hai’ is a 2018 take on the age-old family story which believes that the family that accepts each other, stays together.”

About Sony Entertainment Television: Sony Entertainment Television (SET), one of India's leading Hindi general entertainment television channels is a part of Sony Picture Networks India Pvt. Ltd., which is India’s leading television network. Since its launch in October 1995, SET has created a unique space for itself in the Indian Television industry. Pioneering new waves in television programming, big format non-fiction shows and an impressive array of fiction shows like The Kapil Sharma Show, Super Dancer, Kaun Banega Crorepati, Indian Idol, Dus Ka Dum, Comedy Circus, Cross Roads, CID, Crime Patrol, Mere Sai – Shraddha Aur Shaburi, Vignaharta Ganesha, Yeh Un Dino Ki Baat Hai, Yeh Pyaar Nahi to Kya Hai, Porus amongst others. SET is known for its innovative concepts and exciting formats and is the most preferred family entertainment channel which has been providing strong platforms for more than 700 brands to reach over 93 million households in India. In addition, Sony Entertainment Television is also available in the US, UK, Africa, Europe, Canada, Australia, New Zealand, Singapore, Pakistan, Nepal, Bangladesh, Maldives, Malaysia, Indonesia, Fiji Islands and Seychelles. In total, SET influences over 332 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide. About Sony Pictures Networks India (SPN) Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels. SPN comprises 31 channels including Sony Entertainment Television (SET and SET HD), one of India's leading Hindi general entertainment television channels; MAX, India's premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the action and adventure-oriented English entertainment channels; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; SonyLIV - the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries. The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition. Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited. For more details, please contact: Sony Entertainment Television Kripa Nayak 9819826335 [email protected]

H+K Strategies Chhavi Chaudhary 9650137949 [email protected]

Swati Sharma 9930423055 [email protected]

Sumaiya Hamdare 97735 17652 [email protected]