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SuperBreak Increase Booking Values by 29% with
% Email and On-Site Remarketing Campaigns
Background Story
A Combined Approach
In the travel sector an average of over 80% of website visitors who place a booking in their cart, don’t actually go on to complete the purchase.
Using a combination of On-Site and Email Remarketing, SuperBreak are able to target everyone who abandons a booking.
With over 5 million visitors to SuperBreak.com a year, the short break specialists didn’t need to be told twice that remarketing to these visitors was a great opportunity to increase their online bookings.
The On-Site Remarketing campaign targets visitors who are about to exit SuperBreak.com with a booking still in their basket. Striking while the iron is hot, the On-Site campaign message reinforces the benefits of booking with a travel brand with over 30 years’ experience.
So they started talking with SaleCycle to develop remarketing campaigns to convert those “city-break browsers” or “Eurostar yearners” into customers.
SuperBreak’s multi-cycle Email Remarketing uses eye-catchingly animated design, frequently tested subject lines and full basket details to engage the recipient and recover their bookings.
The Results SuperBreak’s remarketing campaigns have been a real success from the start. With over 40,000 remarketing emails forecast to be sent in the first year, they are already achieving an open rate of over 37%. The standout success of the remarketing campaigns has been the recovered basket value. It is almost a third (29%) higher than the average basket value of direct online bookings on SuperBreak.com.
#AskOurClients “With millions of travelers relying on SuperBreak.com to book their short break, we need to make sure our online channel is driving as many bookings as possible. That’s where SaleCycle comes in. Their highly measurable remarketing solutions are driving more revenue than we expected and the level of support we receive from our campaign manager is outstanding. Working with SaleCycle is, professionally, one of the best decisions we've ever made.”
David Haynes, Online Conversion Manager, SuperBreak
[email protected] @SaleCycle www.SaleCycle.com
The Creative Displayed as Visitors Abandon Key Brand Messaging
Full Booking Details Subject Line Testing 3
Multi- Cycle Campaign Animated Design
