Accelerate the Buyer’s Journey with “Always-on” Nurturing Turn a single click into meaningful engagement with an orchestrated sequence of content, delivered wherever and whenever your prospect clicks.
Marketers spend a lot of time, effort and money
70%
of content produced by B2B marketers goes unused.*
only
up to
to get someone to engage with their content, but then what?
94%
21%
of B2B marketers are successful at measuring content marketing ROI.**
of marketing qualified leads never close!*
*Sirius Decisions, 2013 **Content Marketing Institute, 2014
Capitalize on buyer intent. LookBooks accelerate the buyer’s journey by enabling busy prospects to “self-nurture” on their schedule, not yours. The result is improved content ROI, increased conversion of unknown contacts and faster time to qualified lead.
LookBooks empower prospects to engage with the right combination of relevant content in the same session. Bob Smith ABC company VP Sales Total engagement
5 mins 60 secs
53 secs
1.5 mins
1.6 mins
Viewing third party editorial
Reviewing your product spec
Watching a case study video
Reading blog posts
HIGH QUALITY LEAD
All LookBook visitors Consume more than the first asset Consume every asset
33% 7%
3
Average number of content assets consumed per session
LookBooks hold on to attention and track engagement so you can: • Accelerate engaged prospects through your sales funnel • Improve lead scoring with more meaningful behavioral data • Identify & target the most engaged segments
We help our clients become marketing rock stars:
2x
increase in contribution to revenue
reduce sales cycle
engagement levels
“LookBooks have helped us increase the volume, quantity and speed at which we are able to deliver qualified leads to our sales team. The feedback we’ve received from our sales leadership since we started using LookBooks is extremely positive, leading to more closed deals with an increase in revenue.
“
“
increase volume & velocity of MQLs
3x win awards
Eric Hansen, Director of Demand Generation, Cetera Financial Group, Inc., 2014 & 2015 Global Markie Award Winner
We are LookBookHQ. LookBookHQ is the only always-on content engagement platform that accelerates the path to purchase by delivering orchestrated content experiences in a continuous session. LookBooks convert interest into deeper content engagement by empowering buyers to self-educate at their own pace, whenever and wherever they click.
Do more with the moment: LookBookHQ.com 174 Spadina Ave. Suite 204 Toronto, ON M5T 2C2 |
[email protected] | 1-844-224-1655
