THE FARM From the New York Times Bestselling author of the CHILD 44 Trilogy
TOM ROB SMITH
Everything your father told you is a lie.
DIGITAL MARKETING Major and highly creative national advertising across Nine MSN, Yahoo and DSP online outlets for 4 weeks in February. The campaign will feature: •
Promotional trailer - to play as pre-roll (before catch-up TV episodes) and as part of the double med rec.
•
Double med recs – these take up twice the space we usually book on a webpage. They are interactive, engaging and make a BIG statement.
•
Varied creative will be used throughout the campaign to build intrigue around THE FARM and keep the promotion fresh.
OUTDOOR MARKETING •
Major street poster campaign
•
2 weeks February
•
Over 1,000 huge posters Bris, Melb, Syd
•
Directing people to TheFarmAU.com for additional content.
PUBLICITY •
Media love Tom Rob Smith.
•
National review and interview coverage West Australian, Courier Mail, Adelaide Advertiser, Herald Sun, SMH, The Age, Canberra Times, Who, Men’s Style, GQ, Women’s Weekly, The Hoopla and many more.
•
Major media hook CHILD 44 film release 2014.
‘A very fine novel.’ Canberra Times, Agent 6
‘A first-rate thriller.’ Sun-Herald, Agent 6
‘High octane action.’ The Age, Agent 6
‘Few thriller writers have earned a place on the MAN Booker long list, which is normally reserved for "loftier“ literature. His work's quality makes Smith one of the few exceptions.’ Courier Mail, Agent 6
SOCIAL MEDIA •
Promotion across S&S Twitter (6,246 followers) and Facebook (3,193 fans)
•
Facebook sponsored posts targeting key demographics – these posts yield hundreds of clicks in just a few days.
•
Giveaway, pre-publication buzz and chapter samples.
•
Direct marketing to our existing database of Tom Rob Smith fans and thriller / crime readers.
CHILD 44 MOVIE RELEASE •
The 2014 movie release of CHILD 44 will be a huge opportunity to propel our campaign to an even bigger audience.
•
We’ll partner with the appropriate Australian film distributor on a range of promotions to maximise our reach.
•
We’ll also capitalise on the film release to promote the Tom Rob Smith backlist and attract new readers.
THE FARM TOM ROB SMITH FEBRUARY 2014
Do you believe me?
