shop genieously
Genie statement
“Everything you can imagine is real.” —Pablo Picasso
Genie established an innovative process that transforms the way in which individuals and organizations interact with each other and engage with their physical environment; anywhere, anytime. Our solution integrates cutting edge visualization technologies, mobile applications, e-commerce and analytics.
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Genie Statement
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The Genie Logos
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Color Palette
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Fonts
We provide the ability to visualize and place products, data, images and video both in virtual and augmented worlds instantly. Thus enhancing the “real” worldview by aggregating all relevant knowledge and displaying it in a naturalistic form where and when its most needed and valuable. It is modular and open. We can tailor our platform and engine to solve a wide range of needs and opportunities. Genie currently provide solutions for retail, home decor, commercial design, professional training and education. We empower business and people.
Design Elements design genieously, shop genieously, live genieously
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Letterhead Template
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Email Signature
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The Genie g Logo
The “
in Genie”
The Genie g is a custom design logo and cannot be altered or changed in any form or color.
The Genie shop genieously Logo The shop genieously logo is designed for use in all business related to the retail industries. This logo should not be combined with any other wording, the train genieously logo or the design genieously logo. The shop genieously logo may be used in conjunction with the Genie g logo.
shop genieously The Genie Logo: Dark Version
The Genie design genieously Logo
When using the logo for marketing or any other purposes related to marketing or communications a png format of the logo should be used. The word Genie, when used in a letter, should never have a capital g. It should always be genie.
The design genieously logo is designed for use in all business related to the home decor, design and lifestyle industries. This logo should not be combined with any other wording, the train genieously logo or the shop genieously logo. The design genieously logo may be used in conjunction with the Genie g logo.
shop genieously The Genie Logo: Light Version
The Genie train genieously Logo
When placing the Genie logo on black or dark color backgrounds, use the light version reveresed out of the background color.
The train genieously logo is designed for use in all business related to the professional training and support fields. This logo should not be combined with any other wording, the design genieously logo or the shop genieously logo. The train genieously logo may be used in conjunction with the Genie g logo.
train genieously 3
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“All colors are the friends of their neighbors and the lovers of their opposites.” - Marc Chagall
Hex: 000000 PMS: Black
Hex: CA2026
Color Palette
PMS: Solid Coated 7620 C
The color palette is made up of black, red and gray. Aside from the colors used on the logo design all writing of brochures and other hand out materials can be in gray and red. This will be determined based on the nature and content of the material. Online materials will use the hex codes, while print materials should use the Pantone colors. All other document writing including letters and email will be in automatic black.
Hex: 949497 PMS: Cool Gray 8 U
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Fonts Nunito Light is used in the enie in the Genie logo. Helvetica Neue Light is used in the mobile app. Gotham Book is used on the business cards and the shop genieously, design genieously, and train genieously logos. Proxima Nova Bold, Regular, and Light is to be used in marketing materials for brochures and handouts. San Francisco Text Regular is used in emails once upgraded to OS X 10.11 otherwise use Helvetica.
“Are some free fonts a gift to humanity rather than a blight on typographic civilization?” - Ellen Lupton
Nunito Light
Proxima Nova Bold
ABCabc123
ABCabc123
Proxima Nova Light
San Francisco Text
ABCabc123 Gotham Book
Proxima Nova Regular
ABCabc123
ABCabc123
Helvetica Neue Light
ABCabc123
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Design Elements In no instance should there be capital letters whenever the tag line is being used. the tag lines for the retail, design, and train logo must align from the beginning of the first e to the end of the last e of the Genie logo.
Shop Genieously shop genieously Design Genieously design genieously Train Genieously train genieously train genieously
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Letterhead Template
Email Signature
The letterhead template is a standardized template that must be used for all formal communication. Please ensure to use the respective letterheads for the design, training, and shopping markets. The letterheads should have a signature on it. Ensure that the correct signature for the business out is used. As well as the correct markets, design, shopping, or training.
This is the correct format for email signatures. The live genieously tagline is to only be used in email signatures. San Francisco Text Regular is to be used once upgraded to os x 10.11 otherwise use Helvetica. The font size should be 12 pt. You may include your personal cell number if you would like.
San Francisco Text Regular
Thank You
Helvetica Neue Light
Your Name | Job Title | Genie
Work 123.456.7890 (Your Work Direct Line) Cell 123.456.7890 (Your Cell Number) 53 W 36th ST | RM 205 | New York, NY 10018 11
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“The single biggest problem in communication is the illusion that it has taken place.” - George B Shaw
Copyright © 2014
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