Review Your Website. Before we start sending traffic to your website, we need to review it and see if any changes ... Your unique selling proposition ...
Review Your Website Before we start sending traffic to your website, we need to review it and see if any changes are needed. The last thing you want to do is send loads of new traffic to your site only for visitors to be confused about what they should do or where to go. On the following page you will review: ● Your unique selling proposition (USP) what is it that makes your website stand out from the rest. Is it clearly defined, does it appeal to your audience, can it be expressed in just a single sentence? ● Website copy does the text of your website talk about you too much and not enough about your customer? Do you have clear headlines and calltoactions? ● Design does your website look modern, clean and simple to navigate? ● Conversion do you have a clear purpose that you want your visitors to follow? If you find this part tricky (it’s always hard to be subjective about your own website) you can try requesting a thirdparty test of your website using h ttp://peek.usertesting.com/
Marketing Plan Workbook Unique Selling Proposition Describe your USP in a few words here and then look at the home page of your website. Does it immediately communicate your USP? Copy Does your website talk about you or how you solve your customer’s problems? Write down some key points about how you solve your customer’s problems here then review your website to see if they’re reflected there. Design Is your website modern, clear and focus on the important messages you want to get across? Check your site on a mobile device? Does it display correctly? Make a note of any issues that you find. Conversion Check through every page and review them for a clear calltoaction. Note down any pages where your calltoaction is missing. lobsterdigitalmarketing.co.uk twitter.com/lobsterdm | facebook.com/lobsterdm
