THIS IS
LEAN R E S O LV I N G T H E E F F I C I E N C Y PA R A D OX
Lean is the most widespread management philosophy of our time and is currently present in every industry, yet the concept is still vaguely defined and widely misunderstood. As a response to the confusion regarding the concept of lean and its application, Niklas Modig and Pär Åhlström launched This is Lean – Resolving the efficiency paradox in October 2011. The book became an instant best-seller in Scandinavia and after four years it is translated into more than ten languages has sold over 175,000 copies making it to one of the most sold lean books of all time. By using clear, concise language and insightful examples, the book has brought greater clarification to the essence of lean and revolutionized top-executives and employees understanding of what lean actually is. The book also argues that many companies and organizations have an incorrect view of what “true” efficiency is. Organizations are managed as “islands” and managers develop incentives for each island to become more efficient. By doing this, we believe that we are efficient. The more value form each island the better. The book however demonstrate the opposite - efficient islands is the last thing we want to have. Islands drive sub-optimization, which in turn generates of a lot of challenges, problems and waste for organizations. This means that the more efficient our islands are, the more inefficient we will be. The book defines this phenomena for the efficiency paradox and demonstrate that it can be resolved by adopting a flow efficient operations strategy.
“Lean is an apparently easy term to remember, but a rather difficult concept to understand accurately. Many executives worldwide still think the real essence of lean production is cost-cutting, which is wrong. This Is Lean is one of the most concise, easy-to-grasp, andfun- to-read books on the topic and it will help you understand the essence of this important management philosophy of the 20th and 21st centuries.” Professor Takahiro Fujimoto, University of Tokyo “This Is Lean is a wonderful and original book that will do much to help people gain an accurate understanding of lean management. It presents ideas and concepts in unique ways that are easy for anyone to understand and apply. It is a fantastic book. I absolutely love it.” Professor Bob Emiliani, Central Connecticut State University “I have read several books that attempt to explain the true essence of lean throughout my 25 years in automotive business. This is by far the best one. The way it describes lean will be an eye-opener for many people who have not captured the potential of this complex issue. For everyone managing a value chain today, this book is a must.” Lars Wrebo, Senior Vice President, Purchasing and Manufacturing, Volvo Car Corporation
SPECI A L EDI T IONS The spread of This is Lean Shortly after the release of This Is Lean, companies and organizations started to use the book as a tool for developing a common understanding. Top-management teams read the book and used it as a base for discussion when evaluating if lean was something that they wanted to implement. Some companies distributed the book to all managers within the whole organisation making it compulsory reading with the message “this should be our view of what lean is”. Other companies took the spread of the book even further and let 100% of their employees read the book. For instance, the largest university hospital in Sweden, Karolinska University Hospital, let over 17 400 employees read book. Tailor-made special editions As a response to this extensive usage of the book, Rheologica Publishing developed a product called Special Edition. A special edition is a tailor-made version of the book including a number of company-specific “add-ons” and contributions. A basic special edition always includes the company’s logotype on the cover of the book and a specific foreword written by a company representative, usually the CEO of the company. A more extensive special edition includes a number of longer texts covering variety of topics, for instance: • Background and scope of the company’s lean transformation program (usually added after the foreword). • All members of the top-management team write a short text regarding their personal view of why and how they want to implement lean • Success stories from the company’s lean journey A tool for building a common mind-set A special edition can consequently be tailor-made in any way the company desires. When including company specific information in the book it is no longer only a book, it becomes an asset in the development of the company. It often serves as a important symbol for the whole transformation program, “this is our way forward”. The actual development process of the company edition also has a very positive indirect effect on the top-management, since it forces the them to invest their time and effort. When each manager contributes to the book, he/she tends to be much more committed to get “buy-in” and take personal ownership in the transformation program. It is a very easy and efficiency way to develop an aligned improvement improvement program with ONE mind-set.
DI F F E R E N T F O R M AT S Special edition with one foreword What make this special edition different from the regular book is that the foreward is specific to and written by the company. Most often this foreward is written by top management, for example the managing director or operations lead. The intention with the foreword is to relate the content of the book to the company’s operational development. Several longer texts Contributors write a number of longer texts through which they share they knowledge and experiences about organizational development. The number of contributors and texts vary but are usually between five and eleven. Often contributors answer an open question to which they share their thoughts, ideas and experiences. An example of such a question could be: How does a company become world-leading within the industry in which it operates and competes? One text per chapter The contributors write a text related to the content of each chapter of This is Lean. This format allows the contributors to discuss their experiences and expertise in direct relation to the content of the specific chapters. This allows the content of the specific chapter to be further expanded upon in a industry-specific och company-specific context.
CONTRIBUTORS Who is a suitable contributor? If the special edition is a characterized by one foreward, it is most often written by the company’s CEO. If the special edition includes a number of longer texts, contributors are often from top-management. Other times, a mix of representatives from within the company and representatives from outside the company are used as contributors for the company edition. Examples of contributors include: Representatives from the company/organization • Top-management or other managers • Lean specialists or owners of specfic lean projects /programs Representatives from outside the company/organization • Academics or other lean experts • Top management of other companies that have successfully worked with lean How are the texts written and how long are they? If several longer texts are added to the book, each text is usually between 1,5-2 A4 pages. Usually an open-ended question is used to guide the content and to create a common thread. If one text per chapter is written, it is important that a suitable contributor is chosen for the content of each specific chapter. If this format is chosen, it is often advantageous if there is a planning group that reads the book and, for each chapter, proposes a contributor and a suitable angle to discuss. If finding the time to write a text is difficult, a journalist /writer has successfully been used to aid the writing process. The journalist interviews the contributor regarding his /her thoughts on the subject after which a first draft is typed up and read by the contributor.
L AYO U T A N D D E S I G N
te x no t on log ly, o
Cover guidelines The white area can be used for company specific text /company logo. The grey area cannot be used for company specific texts /logos.
ENGLISH VERSION AVAILABLE AT: WWW.THISISLEAN.COM
ALLE DIAGRAMMER OG ALT EKSTRAMATERIALE ER TILGJENGELIG HOS: WWW.DETTEERLEAN.NO
SENIOR VICE PRESIDENT, PURCHASING AND MANUFACTURING, VOLVO CAR CORPORATION
LARS WREBO
Jeg har lest atskillige bøker som prøver å forklare essensen av lean, gjennom mine 25 år i bilindustrien. Dette er langt på vei den beste. Måten den beskriver lean på, kommer til å være en åpenbaring for mange mennesker som ikke har fått med seg potensialet til dette komplekse konseptet. For alle som administrerer en verdikjede i dag, er denne boken uunnværlig.
ADMINISTRERENDE DIREKTØR, CAPIO S:T GÖRANS SJUKHUS
BRITTA WALLGREN
Dette er lean er en svært god introduksjon til lean-tenkning og en stor hjelp til å skape en felles visjon og et felles språk på tvers av hele organisasjonen. Først leste toppledelsen boken og deltok på et seminar med en av forfatterne. Etter det bestemte vi oss for å kjøpe et eksemplar til alle sjefene. Nå forstår alle våre to hovedprinsipp om «flyteffektivitet» og «kvalitetssikring i hvert steg».
INVESTOR, HOTELLMAGNAT, EIENDOMSUTVIKLER OG MILJØVERNER
PETTER STORDALEN
Dette er lean demonstrerer at den rådende forståelsen av «reell effektivitet» er feil. Organisasjoner suboptimaliserer og sløser med ressurser uten å vite det. Denne boken fanger opp den nyeste innsikten i hvordan vi må reformere og fornye vårt syn på driftsoptimalisering. Den viser også hvordan helhetlig tenkning, integrering og orientering mot sluttbrukeren er hjørnesteinene i å skape både økonomisk og sosial verdi.
STYREFORMANN, ACNE STUDIOS
MIKAEL SCHILLER
Dette er lean fanger opp essensen i hvordan veldrevne bedrifter skaper flyt gjennom hele verdikjeden og utvikler en evne til å lære hva som gjør kundene virkelig fornøyde. Lean er enkelt, men ikke lett. Jeg kan anbefale denne boken på det varmeste til enhver bedriftsleder som er interessert i å utvikle selskapet samtidig som det bruker mindre ressurser.
ISHOCKEYLEGENDE, INVESTOR
PETER «FOPPA» FORSBERG
DE T TE E R L E AN
PÄR ÅHLSTRÖM innehar Torsten og Ragnar Söderbergs professorat i bedriftsøkonomi ved Handelshøyskolen i Stockholm. Pär har tjue års erfaring med lean-studier og er en av pionerene på området. Han har publisert mange arbeider angående lean innen produksjon, innen produktutvikling og, i den senere tid, innen service. Hans forskningsarbeider siteres ofte, og han er også en prisbelønt underviser.
NIKLAS MODIG har forsket ved Handelshøyskolen i Stockholm siden 2004. Han snakker flytende japansk og fikk muligheten til å tilbringe tusenvis av timer på innsiden av Toyotas tjenesteorganisasjon i et forsøk på å forstå hvordan filosofien deres kan brukes i kontekster utenfor produksjon. Niklas er kommunikolog og en fremtredende foredragsholder innen områdene lean-service og leanledelse.
Dette er lean beskriver hvordan organisasjoner kan utvikle driftsoptimalisering i verdensklasse. Den handler om teamarbeid, respekt og kontinuerlig forbedring og om hvordan du kan utfordre deg selv og ditt team. Det spiller ingen rolle om du er en bedriftsleder eller toppidrettsutøver: Nøkkelen til suksess er universell. Prestasjoner i verdensklasse handler om å alltid ha den rette innstillingen!
SKISKYTTERLEGENDE, FOREDRAGSHOLDER, RÅDGIVER
MAGDALENA FORSBERG
LEAN
N I K L A S M O D I G & P Ä R Å H L ST R Ö M
Hospital logo
W W W. D E T T E E R L E A N . N O
Spesi
unive
EXECUTIVE VICE PRESIDENT AND HEAD OF SEGMENT NETWORKS, ERICSSON
JOHAN WIBERGH
Vi bruker Dette er lean mye hos Ericsson, og jeg anbefaler den til alle som trenger en kjapp introduksjon til lean-konseptet og dets fordeler.
EXECUTIVE VICE PRESIDENT, HEAD OF COMMERCIAL OPERATIONS, SCANIA
CHRISTIAN LEVIN
Å skape en felles forståelse av lean er en stor utfordring i en verdensomspennende organisasjon med 1600 driftssteder. Boken kommer til å være stor hjelp i vår pågående innsats for å forbedre levert verdi til kunden.
JOHN LAGERLING VICE PRESIDENT, BUSINESS DEVELOPMENT, MOBILE AND PRODUCT PARNERSHIPS, FACEBOOK INC.
Dette er lean er høyst anvendelig lesestoff for ledere innen alle typer næringer. Den viser at driftsoptimalisering ikke er en statisk tilstand, men noe som hele tiden må gjenoppfinnes og videreutvikles. Jeg har ikke funnet noen bok som lærer bort konseptet og anvendelsen av lean bedre enn denne!
FORMER CHIEF EXECUTIVE OFFICER, KAROLINSKA UNIVERSITY HOSPITAL
BIRGIR JAKOBSSON
Den beste boken jeg har lest om lean. Den er velskrevet, lettlest og pedagogisk. En obligatorisk bok for alle som er interessert i å forbedre helsevesenet.
GENERALDIREKTØR, FÖRSÄKRINGSKASSAN (DEN SVENSKE FOLKETRYGDEN)
DAN ELIASSON
Försäkringskassan er i ferd med gradvis å innføre lean i alle deler av driften. Dette er lean spiller en viktig rolle i å hjelpe våre samarbeidspartnere til å forstå essensen av hva lean er. Slik har denne boken stor innflytelse på en av hovedaktørene i det svenske velferdssystemet
Text: “Printed exclusively for Olso University Hospital with foreword by CEO Björn Erikstein”
altry for O kket slo rsitets syke med forord hus adm inistr av eren de d Bjørn Erikst irektør ein
N I K L A S M O D I G & P Ä R Å H L ST R Ö M
LØSNINGEN PÅ EFFEKTIVITETSPARADOKSET
CENTRAL CONNECTICUT STATE UNIVERSITY
PROFESSOR BOB EMILIANI
Dette er lean er en vidunderlig og original bok som gjør mye for å gi leseren en korrekt forståelse av lean-ledelse. Den presenterer ideer og konsepter på unike måter som er enkle for alle å forstå og bruke. Det er en fantastisk bok. Jeg bare elsker den.
ADMINISTRERENDE LEDER, UNIONEN (SVERIGES STØRSTE FAGFORENING)
HANNA BRANDT GONZÁLEZ
DETTE ER
Dette er lean gir en lett tilgjengelig, strukturert og inspirerende fremstilling og beskrivelse av lean. Viktigst er kanskje verdien og effekten av den felles utviklingen av hele organisasjonen og den strukturerte måten å jobbe på fra medarbeidere til ledelse. Her er det enorme gevinster å hente, både for medarbeidere, bedriften og organisasjonen - og ikke minst for kunden!
S P E S I A LU T GAV E F O R O S LO U N I V E R S I T E T S SY K E H U S 2 0 1 5
For meg handler lean om livslang læring! Uansett om jeg har vunnet eller tapt, har jeg alltid prøvd å lære noe nytt. Dette er lean beskriver hvordan Toyota har blitt en av verdens mest suksessrike organisasjoner. Toyota har hatt konstant fokus på læring. Evnen til å lære er det som skaper bærekraftig suksess.
Example cover, special edition with one foreward: Olso University Hospital This is the cover of the special edition that was created on behalf of Oslo University Hospital. The CEO of Oslo Univesity Hopsital wrote a foreward titled “a hospital characterized by openness and respect”, describing the hospital’s vision and strive to deliver the best possible service to their patients. The text descibed how working with continuous improvement and working to increase flow efficiency would create a better environment for both patients and employees.
increase efficiency within the public sector”
Congress logo Photographs of the contributors and background to the special edition
Text: “ New foreword and 11 famours voices on how to
Example cover, special edition with several longer texts: Kvalitetsmässan This is the cover of a special edition that was distributed to all the participants (5000 people) at the largest congress within the public sector in Europe. The chairman of the conference wrote the foreword welcoming all the participants to the congress. Furthermore, the most famous speakers (11 speakers of 400 speakers) were asked to write a 500 word essay elaborating on the following question: “How shall we increase the efficiency within the public sector?”.
T I M I NG A N D PROGR E S S
AUGUST 3RD CONTRACT SIGNED
AUGUST 16TH
OCTOBER 7TH
Feedback on layout sent to Rheologica
AUGUST 24TH
Deadline deliver material to be included in the Special Edition to Rheologica: texts, photographs and logos
Books delivered to customer
Final approval of the book sent to Rheologica
CUSTOMER RHEOLOGICA
AUGUST 21ST
CONTRACT SIGNED AUGUST 12TH
Layout of book completed.
Changes to book. New version sent to customer
AUGUST 25TH
Approved book sent to print
Sent to customer for approval
C O N TAC T I N F O R M AT I O N
For more information about company editions, contact
[email protected] www.thisislean.com
