Penguin Books collaborates with WeTransfer to showcase covers by leading designers and artists
Info
London, UK | Published on: April 16, 2014
WeTransfer WeTransfer (EHQ) Oostelijke Handelskade 751 1019 BW Amsterdam
Summary
A new creative partnership between Penguin Books and free filetransfer service, WeTransfer, announced today, will see unique Penguin book covers from leading designers and street artists showcased on WeTransfer’s full-screen backgrounds.
Netherlands
SPOKESPEOPLE Kerry Anderson (UK)
Details
To celebrate the partnership, WeTransfer will exhibit the covers of five of Penguin’s recent limited edition Street Art series to its 20 million monthly active users. The book covers, designed by leading artists, including Nathan Burton, Sickboy and 45RPM, will take over WeTransfer’s full-screen backgrounds in the form of multiple still life photographs displaying a range of Penguin authors. When people click on each of the photographs, they will be taken through to Penguin’s online store for further information. Titles in this series include: Joshua Ferris, Then We Came to the End (Cover: 45RPM) Nick Cave, And the Ass Saw the Angel (Cover: ROA) Zoë Heller, The Believers (Cover: Sickboy) Iain Sinclair, American Smoke (Cover: Nathan Burton) Zadie Smith, Embassy of Cambodia (Cover: gray318) The collaboration is part of an ongoing partnership between Penguin Books and WeTransfer in a bid to bring together print and digital creativity. All of these books are already available to buy – the next series of covers will be premiered on WeTransfer later this summer. This is the latest in a number of creative partnerships for WeTransfer who have recently collaborated with the British Fashion Council, experience designer Nelly Ben and Where’s Wally? Interviews and further comment can be provided on request. To see the Penguin covers from the most recent Street Art series, please visit the following links:
Relevant links
Joshua Ferris, Then We Came to... Nick Cave, And the Ass Saw the... Zoë Heller, The Believers (Cov... Zadie Smith, Embassy of Cambod...
+44 (0)207 0922280
[email protected] Lee Chapman (UK) +44 (0)207 0922283
[email protected] Mike Harris (US) +1 (212) 4595738
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Quotes
“ We’re delighted to partner with WeTransfer to showcase the diverse talent and creativity of our artists and authors. WeTransfer is one of the most exciting and progressive online businesses out there and we’ve long admired their commitment to the design community. — Celeste Ward-Best, Campaigns Executive at Penguin “ Penguin is a company that we have admired for a long time. They have pioneered timeless design and innovative digital communication to ensure publishing remains relevant to a twenty-first century audience. The unique look and feel of the Penguin brand sits neatly within the experience we look to deliver for our users. By showcasing these specially commissioned covers we are not only delivering beautiful imagery but offering huge creative opportunities for the Penguin brand. — Nalden, chief marketing officer and co-founder of WeTransfer
About WeTransfer WeTransfer is a leading file sharing service based out of Amsterdam, providing a uniquely creative space for people to share files. Launched in 2009 by Bas Beerens and Nalden, WeTransfer was borne out of a simple need to provide a solution for people to send large files easily. The service now has 18 million monthly active users and prides itself on its simplicity. The founders’ desire of producing “something their parents could use” has led the WeTransfer team to a service without the complications of logins, signup forms, data capture and banner advertising. WeTransfer is completely free when sending files of up to 2GB in size, or users can sign up to WeTransfer Plus for €10 a month to make 10GB transfers to multiple recipients alongside receiving 50GB of storage space and the ability to personalise and secure a channel. Instead of plastering the site with intrusive banner ads, the team has created a backdrop of curated wallpapers provided by a wide community of artists, illustrators, filmmakers, photographers and brands. The result is an enriched user experience to a backdrop of beautiful images. WeTransfer puts the love back into advertising.
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