What is Generation N? www.davidberryman.co.uk. The Net Generation â those born since the 80s and 90s whose main source of education is from the inte...
3. Responsible eating 4. Sweet and sour 5. Brave new world www.davidberryman.co.uk
1. Definitions • Natural food • Novel food
• Generation N
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What is natural food in USA? FDA says… “The agency has not objected to the use of the term if the food does not contain added color, artificial flavors, or synthetic substances.”
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What is natural food in EU? Multitude of legislative requirements in pursuit of the principal that food must be close to natural origin.
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What is natural food in UK? FSA says… “Ingredients produced by nature, not the work of man, or interfered with by man.”
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“Interfered with by man” • Fermentation and pasteurisation are allowed. Novel processes, GM or cloning are not permitted. • Additives such as hormones, antibiotics, sweeteners, food colours, flavours or preservatives not originally in the food. www.davidberryman.co.uk
Processing and naturalness Fruit or vegetable juices • Physical processing eg heating or filtering may be used and the food still said to be natural. • Chemical processing which change the juice mean that the term “natural” no longer applies.
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EU Novel foods • A novel food is one which is introduced into the EU after 15 May 1997. • Any food new to the EU after that date must be shown to be safe and not use misleading labelling.
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Yumberry
Chinese dates
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Mulberry
Quinoa
Chayote
What is Generation N? The Net Generation – those born since the 80s and 90s whose main source of education is from the internet.
• Good – infinite data • Bad – no guidance
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2. Why natural? • Processed food regarded as cheap but unhealthy • Clean labels
• Health claims
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Goji berry
The mighty Goji Extends life – Makes you feel and look younger – Enhance sexual function – supports eye health – supports liver function – used in menopause – prevents morning sickness – improves fertility – promotes weight loss – promotes cheerfulness – promotes normal blood sugar – relieves headaches – improves cardiac functions – improves disease resistance – builds strong blood – strengthens muscles and bones – improves memory – supports kidney function – alleviates anxiety and stress – relieves insomnia
3. Responsible eating • Are novel foods sustainable ? • What’s wrong with GM? • Exploitation
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Baobab
Honeysuckle blueberry www.davidberryman.co.uk
Should GM food be regarded as natural? • Hybridisation as old as Agriculture • Reduced need for spraying • Plants grown under impossible conditions • Little processing • 805 million malnutrition
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4. Sweet and Sour • What happened 40 years ago?
• The story of salt • Kicking the habit
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40 years ago
Where did it go?
Smaller bottles?
Kicking the habit
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Stevia
5. Brave new world New ideas, new recipes, new ingredients… …which look good, taste good and do you good!
