Australia
habitat facts: › Published quarterly › 30,000 distribution › Mailed directly to active green readership › habitat magazine iPad app available at App Store › GreenHome section, targeting sustainable living › Eco travel section
habitat readers: 49.2% of habitat readers are represented across eight segments—high net worth, established and comfortable, professionals, comfortable suburban, long commuters, vibrant inner city living, moderate base and rising, high amenity and rising
Demographics
55+
habitat readership habitat is Australia’s leading environmental magazine, full of independent, quality environmental reportage covering politics, sustainability, economics and culture. habitat is a 32 page full-colour printed magazine and an interactive iPad magazine available through App Store. It showcases the latest news, commentary and opinion from our best environmental writers and features spectacular environmental photography, sustainable living tips and eco travel ideas.
habitat contains a guide to green-living called GreenHome, showcasing practical tips on how we can live a more sustainable life at home, in our community and at work, and showcases sustainable consumer choices. habitat speaks to those who care about those looking for green solutions. Readers come from a broad cross-section of the community and all share a commitment to make our lives more sustainable.
12.9% 28.5% 28.6% 30.0%
Gender Female 50.7% Male 49.3% Location Rural 24% Urban 76%
iPad users: › Over five million Australians will own a tablet by 2015 › Take up of tablets is faster than any other device › Sales from tablets account for 20% of mobile ecommerce sales. 60% of tablet owners have used them to shop
Australia
Advertising opportunities › › › ›
Double page spread Full page ½ page ¼ page
› page › Directory › habitat sponsorship package
habitat sponsorship package iPad versions of habitat. It includes: › iPad version opens with a personalised sponsor introduction including your logo i.e This engaging issue of habitat is brought to you by …
› Your full page display ad follows (animation or interactivity optional). Your full page ad is timed to close ensuring the reader absorbs your ad before moving on to
Advertising rates Ad size Discount applied
Angie Leben
2
3
4
-5%
-10%
-20%
5
6
-25% -30%
$
$
$
$
$
DPS
6,000
5,700
5,400
4,800
4,500 4,200
Full page
3,300
3,135
2,970
2,640
2,475 2,310
½ page
1,800
1,710
1,620
1,440
1,350 1,260
¼ page
1,000
950
900
800
750
700
550 522.50
495
440 412.50
385
400
360
320
280
page Directory
380
habitat sponsorship package
both the iPad and print versions of habitat
Advertising bookings and enquiries
Number of issues booked 1
› A full page display ad will also be included in the print version of habitat -
$
300
3800
25% load for OBC, 10% other preferred positions. All rates colour, mono rates not available. Design fees (if required) charged at a rate of $100+GST per hour. POA.
Phone: 0407 087 040 Email:
[email protected]
Australia
Material specifications Artwork specification and delivery Please supply artwork as print-ready PDFs. Artwork must be 300dpi in CMYK colours for print magazine Please email artwork to
[email protected]
Dimensions habitat print Size
habitat iPad Trim size
(height x width)
Size
Trim size
portrait and landscape* h x w
Double page spread
Double page spread
and
Full page
Full page
and
½ page vertical
½ page vertical
and
½ page horizontal
½ page horizontal
and
¼ page vertical
¼ page vertical
and
¼ page horizontal
¼ page horizontal
and
page
page
and
Directory
Directory
and
Inserts*
Interactivity#
all sizes
* Inserts should weigh no more than 6 grams. * As habitat’s iPad magazine has two viewing orientations (depending on how the viewer holds the device), for optimised display please provide iPad artwork in both portrait and landscape trim size formats. # Tablet advertising provides you the opportunity to directly engage the reader using interactive technology. The possibilities are endless. You can include hyperthat resonates with them whenever they see your brand.
Australian Conservation Foundation Floor 1, 60 Leicester St, Carlton, VIC, 3053 Phone: 03 9345 1111 www.acfonline.org.au
