Cannondale Gets Into the Habit
Wilton, CT – August 3, 2015 – Cannondale, a premium brand of Cycling Sports Group, part of Dorel Industries, Inc. (TSX: DII.B, DII.A), today officially introduced the all-‐new Habit, a bike built with one simple goal, to help mountain bikers have more fun, more often. This playfully agile and ultra-‐capable 120mm trail machine combines a new frame, trail geometry and zero-‐pivot stays to create a trail companion that can bring a smile to your face on pretty much anything the mountain throws at you. “We wanted to create that perfect “sweet spot” bike – the bike that slots in between the light weight speed of XC bikes, and the fun and capability of all-‐mountain rigs” said Scott Rittschof, Senior Vice President and General Manager, Cannondale. “We created a bike to put smiles on the faces of both hard core riders and aspiring shredders alike.” To find that sweet spot, Cannondale pulled liberally from their arsenal of cross country and enduro technology. The Habit’s 120mm of perfectly dialed suspension travel and “just-‐right” trail geometry meshes perfectly with the super stiff 120mm Lefty front end, giving a rider the control you need to own your line in any terrain. Super stiff ESC-‐TC pivot system and ZeroPivot stays create a solid and planted feel when combined with BallisTec carbon and SmartFormed alloy frame materials. The 27.5” wheels provide great agility and traction especially when paired with a proper trail spec of wide bars, wide rims and short stems. It all adds up to a rip-‐roaring good time on any part of the mountain. “The Habit is so fun, it’s so good when things get hairy,” said Jerome Clementz, Enduro World Champion. “It’s amazing what you can do with 120mm of travel!” The Habit will be available in 8 men’s models and two women’s models with a price range of $1849 -‐ $11,499. For more information on the Habit, visit Cannondale.com/Habit and be sure to follow Cannondale on Facebook, Twitter, Instagram and YouTube. ABOUT CANNONDALE Founded in 1971, Cannondale is a global industry leader with a strong heritage in design, development and manufacturing of high performance bicycles, apparel and accessories. With a reputation for continuous innovation and quality, Cannondale corporate headquarters is located in Wilton, Connecticut, USA, with offices in Brazil, Canada, Chile, Holland, Japan, Switzerland, Australia, United Kingdom, and Taiwan. For more information, visit Cannondale.com. Cannondale is a premium brand of Cycling Sports Group, a division of Dorel Sports,, which includes the brands Schwinn, GT, Mongoose, Caloi, IronHorse, Kid Trax, Charge, Guru, Fabric and SUGOI. Dorel Sports is a segment of Dorel Industries (TSX: DII.B, DII.A), a world-‐class bicycle and juvenile products company. Dorel Juvenile’s powerfully branded products include global juvenile brands Safety 1st, Quinny, Maxi-‐Cosi, Bébé Confort and Tiny Love, complemented by regional brands such as Cosco and Infanti. Dorel Home Furnishings markets a wide assortment of both domestically produced and imported furniture products, principally within North America. Dorel Industries Inc. has annual sales of
US$2.7 billion and employs approximately 11,500 people in facilities located in twenty-‐five countries worldwide. ### Media Contact: Michael DeLeon
[email protected] 203.845.8164
