Digital Drives the Future of Automotive Video Transcript Prof. Dr. Werner Schreiber, Group Research Head Virtual Technologies at Volkswagen
more variance and more complex products. We need tools and we need methods that help us produce our cars efficiently and ecologically so that we can fulfill our customer’s needs.
Prof. Dr. Werner Schreiber, Group Research Head Virtual Technologies at Volkswagen:
Therefore, we need all of the methods which we know from Industry 4.0 or Connected Factory. We start with all of these technologies which we use, like augmented reality, virtual reality and digital factory. We start there at the planning phase of the factory (of the production), and end when we run the factory, and we use this as very efficient tools.”
“Let’s have a look at the market. The market is going to change versus
What does the company of the future look like?
Prof. Dr. Werner Schreiber of Volkswagen discusses how digital is impacting the future of Automotive How are ‘digital’ and the IoT changing the way firms innovate?
“The company of the future—like Volkswagen of the future—will have digital processes from the start, like the design process, the planning process of the factory, and the factory process to run the factory. All of these processes were digitally based and we have digital models from the start to the end. And even these digital models will have no cut—it will be a seamless process without paper in between.”
